Counting since 1997, the Internet has developed in China for thirteen or four years, and online marketing has also been going on for nearly 10 years. As someone who has accompanied the development of online marketing for nearly eight years, I feel deeply! I have a few words of hope today. Use it as a reference for the future’s vitality!
From the bottom of my heart, I have always been reluctant to publish some of my opinions on Internet marketing to the public. The reason is that I am worried that some of my so-called experiences will limit the thinking of young people in the future. I would rather see everyone through their own exploration. Come find the way that suits you and draw your own experience. However, recently I have found that more and more young people are beginning to ask some questions about Internet marketing. They hope to get some help from me and hope that I can explain some phenomena to them. They are "too lazy" to take detours! In fact, I don't know how much. I once wanted to comfort the latecomers and some of our small and medium-sized enterprises engaged in online marketing with what I thought was the correct mentality. I tried my best to comfort them, but in the end they may not believe it. Later I discovered that most of it was because I wanted to get quick success tips, I wanted to get it done once and for all, I wanted to pay a little and gain a lot. Scenes like these reminded me that when I was in my 20s, I was with them and had a strong desire to succeed, hoping to become a superman overnight. I understand, but all I can do is comfort them.
There are many new people in my team, and they serve many companies. Companies are eager to help companies develop through the Internet and online marketing. To be more "precise", after being baptized by countless Internet "elites", these companies can't wait to see tomorrow. My website appeared on the first page of Baidu, and I immediately received inquiries from all over the country. It would be best to have people place orders immediately! My sales staff asked me many times:
"When will the customer's results be available? On what day of the month and what time? What page will it be on Baidu?"
"The client asked us to put keywords like [Internet Marketing] on the first page of Baidu, and was willing to pay 3,000 yuan for it."
"Customers said that with your Internet marketing system, can keywords like [fan umbrella] be released today and the results will be visible tomorrow? Once the results are achieved, can they stay in that position without maintenance?"
These problems not only reflect that my sales staff do not have a deep understanding of online marketing, but also reflect the bad mentality of our small and medium-sized enterprises that are eager for success and hope to be solved once and for all!
I have been dealing with small and medium-sized enterprises for 8 years, which may be the reason why I have a better understanding of the ideas of these bosses. I have been advocating the key points of Internet marketing for small and medium-sized enterprises: What is Internet marketing? There are many definitions of Internet marketing on Baidu, but I The name may be simpler: "Use the Internet to market products!" "Use" has two meanings: one is to be able to use it, or to know the skills. The second is that it is being used, or that there is time to ensure it; I think "marketing" is a verb, a behavior, an activity; from this point of view, small and medium-sized enterprises must have three aspects as prerequisites to do a good job in online marketing: Conditions The first is skills, the second is understanding marketing, and the third is having time. Comparing these three points with our small and medium-sized enterprise owners, we find that this is what they lack most. Most of the owners of small businesses are not very well-educated and not very familiar with the Internet, so it is difficult for them to know the skills. The boss has to socialize every day and deal with a lot of things, and it is impossible to have time; and the business model of small businesses itself means that small and medium-sized bosses do not know how to do marketing; so look at it, it is really a headache!
To do a good job in Internet marketing, in my opinion, the owners of small and medium-sized enterprises must either change their thinking and adjust their mentality; or they should not do any thinking and hire someone to implement it! Otherwise, if they want to participate but cannot set correct Internet marketing goals, the final result must be Very miserable!
Due to time constraints, not much to say! I hope newcomers and some small and medium-sized enterprise owners can be warned:
"Don't rush for success, the network is not a life-saving straw; remember that the network requires management and accumulation, only in the later period will the efforts be significant, and the cost will be gradually reduced."
Author of this article: Wang Hongliang (Baidu: the most common name in China; or: the most extraordinary person in China) If you are interested in this article, you can join our SEO group: 55714135. Note: Wang Hongliang friend"
The personal space of the author’s amnesia genius. This article only represents the author’s views and has nothing to do with the position of the webmaster.com.