As we all know, a website name, like a person's name, is crucial to the survival and development of a website. Whether it is a large national portal or a local small and medium-sized website, webmasters with development vision and brand awareness will work hard, carefully plan, and do their best to choose a popular yet innovative, popular yet unique online name. Such as Taobao, Baidu, Sina, Kaixin, Xunlei, Tudou, etc., have long been deeply rooted in the hearts of the people and become household names, becoming nationally well-known brands. Their success is not unrelated to their classic online names.
However, we regret to see that the vast majority of local websites, especially small and medium-sized websites, still use featureless website names that are directly commensurate with place names, just for the convenience of promotion and easy memory for netizens. Such as Nanping Network, Xiamen Talent Network, Datian Forum, Ningde Real Estate Network, etc., the more at the city and county level, the more talent websites, local forums, local portals, the more common this phenomenon is. It is true that this kind of Internet name caters to the search habits of the vast majority of current Internet users. In places where network construction is still not developed enough and website competition is not fierce, it is very beneficial to the early promotion of the website. However, with the significant drop in website building costs, the widespread use of SEO, and the launch of Chinese domain names, the survival and development of some old local websites that use common online names are facing great tests and challenges.
For example, if you search a local talent website on Baidu, the search results will show more than 20 websites, some of which are local websites, and some of which are provincial or national. It is becoming increasingly difficult to occupy the first or even top three positions for a long time. You may fall behind in the SEO war, or you may be promoted by several powerful websites for a long time, and your traffic and income will gradually shrink. Now that Chinese domain names are about to be launched, most small and medium-sized websites consider the issue of funding and wishful thinking that they will not be popularized so quickly. They do not have strong awareness of protection. Very few webmasters take the initiative to register Chinese domain names. By the time they wake up, they have already been registered by others.
Now that the situation is so serious, what should these local webmasters do? Personally, I think the short-term pain is worse than the long-term pain, so it is wise to change your online name immediately. Of course, SEO for the main keyword is still necessary. The website LOGO can be changed directly. The title description should remain basically unchanged except for adding the new website name. In this way, netizens are slowly guided and trained to enter the website by searching for new online names, and financial resources are matched with necessary publicity and promotion to form their own traffic, avoid ups and downs, and achieve the sustainable, healthy and stable development of the website.
Now many webmasters have begun to realize this. The author believes that there will be a wave of local website name changes in the next few years. Since our 0598 Talent Network was renamed from Sanming Talent Network at the beginning of the year, the number of IPs coming in through Baidu 0598 Talent Network keywords every day has been increasing by about 300 per month, and I feel that the effect is good. Although this website name is still the same, it is just changed from a region name to an area code. Whether it is feasible or not is debatable. I took the initiative to consider that it corresponds to the domain name 0598RC. If any webmasters have any good suggestions, please feel free to enlighten me. Thank you in advance.
It's already midnight, it's time to get some rest, that's all. We would like to declare that this article was originally created by 0598 Sanming Talent Network www.0598rc.com. Please indicate the source when reprinting. Welcome all webmasters to our secretarial forum for exchange and discussion.
Thanks to 0598 Talent Network for your contribution