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SEO, search engine optimization, will always be a long-lasting topic on the Internet. Many people believe that SEO is the essence of the Internet. On the Internet, with SEO, there is everything, and without SEO, there is nothing. What we are going to say below is the opposite view: a good website does not require SEO. Even without taking any SEO measures, you can create a truly good website.
What does a good website need?
SEO techniques used by SEO companies are usually divided into two broad categories - "white hat" and "black hat". Black hat SEO is a professional SEO term that refers to all SEO techniques that are deceptive in nature, such as using multiple websites to deceive the system, exploiting loopholes in search engine algorithms for profit, etc. Black hat SEO is bad in nature, but to be honest, white hat SEO is not much better.
White hat SEO users usually abide by the rules of the game. They do not violate all Google service agreements and adhere to all SEO techniques that they think are legal. But in the end they often forget their starting point.
SEO companies have only one goal - to get the website into the top position of search results for mainstream search engine keywords. They don't think about the content of the website, they just need to fill the content with enough keywords. As long as search engines can include your website pages, they don't even have to worry about the website's usability. As for the website bounce rate and visitor stay time, they are not even within their consideration.
If the content of your website has nothing to do with what users are searching for, no matter how high the ranking is, users will leave without any hesitation after scanning it for a few times. Of course, phishing websites are an exception, but even phishing websites do not only have keywords.
Of course, a disclaimer should be made here: not all SEO companies are the same. There are some SEO companies that do think they are sincerely helping you in the right way, and there are some that do have enough SEO knowledge and can use some of it, although the latter are fewer than the former.
what you should do
The original intention of search engines is to arrange website search results in the best and most relevant order. Note: the best, most relevant site, not the "most optimized" one.
The "SEO strategies" of many SEO experts coincide with the answers of excellent web designers to "how to design a good website": use appropriate titles, simple and structured links, clear website navigation, and relevant content to the topic. And easy to read, the content is readable and discussion-friendly.
If you want to make a good website, then please don’t worry about search engine issues. First of all, you need to care about your website itself: whether the website coding is normal, whether the website access is normal, the usability and content of the website, and ensure that the website content can Attract attention. These will allow search engines to give you a better ranking.
As long as you develop your website in the right direction and pay attention to user needs, search rankings will naturally go up.
write at the end
For a website, high ranking is not the beginning, nor should it be the end.
Some people use the location of a store to compare the search ranking in SEO. The best ranking is like a store in a bustling city center. But even if your "store" is next to Gucci or PRada, if customers don't like the products in the store, or the store employees are rude and annoying, no one will patronize it. To say the least, even if someone enters the store without knowing it beforehand, they will come out after a while.
The website itself is the most important. A good website will get a good ranking. This is the original intention of search engines.
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