The birth of Weibo is another cross-era product of the Internet. From its initial application a few years ago to its popularity this year, the commercial value of Weibo has begun to be reflected.
I remember that at the 2010 Webmaster Annual Meeting, the CEO of 360 said: Kingsoft’s market value has dropped by more than 4 billion. I posted 40 Weibo posts, and one Weibo post cost 15 million, which is extremely valuable. In what ways is this reflected? Public opinion value.
Weibo has a very significant feature, that is, it can deliver information to every listener's Weibo page very quickly and timely. As long as you have enough listeners, you will have enough space to display your strengths.
In fact, Weibo has not completely exploded yet. Once it does, its commercial value will be endless, and it can even create a new "Baidu" in China. For webmasters, this is an opportunity. The sooner you start, the greater your chance of success. In today's Internet, almost all industries have been subdivided to the point that they can no longer be subdivided, so this cross-generation product is another huge bargaining chip for webmasters to succeed.
Looking back, every change in the Internet and every new subversion of tradition will lead to a new round of entrepreneurial boom and create a new wealth myth. Then, the author will share with all my friends my analysis of Weibo’s business value and profit model.
First, let’s talk about the commercial value of Weibo. The commercial value has been mentioned in the previous part of the article. Here is a detailed explanation of it.
First: The commercial value of Weibo is reflected in crisis public relations. Crisis public relations, whether for enterprises or governments, is a very important test. Especially for some large enterprises, they often spend a lot of time and money on crisis public relations, but the emergence of Weibo has made this cost lower and the efficiency of crisis handling has been greatly improved. The effect produced will also be very good.
Second: The commercial value of Weibo is reflected in public opinion and hype. There are countless ways to become famous, but now on the Internet, you can find that many people’s way of becoming famous is nothing more than using public opinion to create hype. After a period of hype, more people will know about you. Although you are very controversial, the more controversial you are. You get noticed. For example, Sister Feng, for example, Yan Fengjiao.
Third: The commercial value of Weibo is reflected in online promotion. The emergence of Weibo has given Internet promoters another stage to display their talents, and it has also given them a good online promotion platform. It can be said that as soon as Weibo appeared, many Internet promotion masters have realized its value, which has great advantages over traditional blogs and forums. Simply put, as long as you have a very large audience, it will be easy for you to promote anything, because anything you say will be seen by thousands of people, and these thousands of people will always Then some people will rebroadcast this passage, comment on this passage, and open corresponding links based on this passage.
The above three points are the author’s summary of the commercial value of Weibo in China. In addition, using Weibo to make profits should be a very sensitive and tempting topic for the majority of webmaster friends. So let’s talk about several operational models for using Weibo to make money based on my own understanding of Weibo.
First: Build a Weibo business network and promote Weibo business. The specific steps are as follows: Establish a QQ group. The threshold is set to Weibo users with more than 10,000 and less than 20,000 listeners. There are 10 to 20 people in a group. The webmaster will promote business and cooperate with these users. Each Weibo user If you get a commission from broadcasting, ten users will have more than 100,000 listeners, which is a very huge number.
Second: Make a Weibo tutorial website and publish Weibo tutorials. Once Weibo becomes popular, its market cannot be underestimated. We can look at the popular period of QQ Space that year. Various websites that correspond to QQ Space also appeared, and generally the websites that developed in the early stage developed very well later.
Third: Build a Weibo quotation network to segment the Weibo market. On Weibo, there are many celebrities constantly spitting out some classic sentences. It would be a good idea to classify these into relevant categories and provide them for netizens to read together.
Although Weibo has been developing in China for some time, it still needs time to test before it can truly explode.
Author: Yao Jingang, original address: http://www.711SEO.com/206/