Common profit models for local portals include merchant franchise fees, merchant joint discount membership card sales revenue, page advertising fees, advertising alliance revenue, VIP membership fees, channel naming revenue, etc. Everyone knows these forms, so which one should we use? What about the profit model?
Personally, I think there are two main ways to make money for local websites, one is local merchant store promotion, and the other is online alliance advertising promotion. People in the local website industry are now very controversial about these two profit models. Which profit model should be used? In fact, there is no absolute answer to anything. Both profit methods have various strengths and weaknesses. If our website wants to develop reasonably in the long term, we must flexibly use these two profit methods, that is, what kind of profit model the website will use at any time.
Here is a brief introduction to the specific methods based on my experience:
Preliminary stage of the website: Nowadays, there are many personal webmasters of local websites who have not promoted the website or even just promoted it for a few days. They go out to local businesses to attract business and ask them why they do this. Their answer was simple. There were no advertisements on the website, which gave people the impression that it was not popular, and if I wanted to survive, I had to advertise.
In fact, this statement is incorrect. Of course, we must survive, because while we are making money, we must also consider the impact that making money will have on the future. To be honest, it is easier for local websites to attract local business. But the biggest characteristic of local businesses is that once they advertise, they must intuitively see the benefits. If they can't see it at all, then they will never consider advertising with you in the future. Therefore, when the early click-through rate and popularity of local websites have not reached a certain level, it is best not to attract local business. So we still have to live, what should we do?
It's very simple. If you don't do local business, you can do online advertising alliance business. The resources on the Internet are unlimited, and so are the advertising services. What kind of click-through rate and what kind of advertising price are available, so it doesn’t matter if they can’t bring benefits to them in a short period of time, because that’s what online advertising is like. It is impossible to do something today that will be effective tomorrow. In this way, if you rely on these online advertisements to make money in the early stages of website operation, at least you can earn money for cigarettes and space every month!
In the middle and late stages of website development: When the website's content, local popularity and click-through rate reach a certain level, we must consider developing local business at this time, because local websites are ultimately targeted at the local area, and our users are from the local area. Naturally, our customers also need to cover local areas, so that the functions of local websites can be maximized. At the same time, doing local business can also allow individual webmasters to make many local friends through this. I won’t go into details about this benefit. In a word, having more friends makes life easier.
The final conclusion is that local websites must follow the local lead. Local webmasters must not sit in front of the computer every day in the early stages of the website and stare at the website statistics to see how many IPs come in a day. Remember that the distance you travel is directly proportional to the speed of your website development. This article is provided by the website building material download site (Love Material) http://www.sucai2.com . If you are interested in this aspect, please join the Chinese webmaster QQ group 75543895. Please mark the reprint, thank you for your cooperation.
Tang Zhenyang: A brief discussion on local website operations (1) Domain name selection
Tang Zhenyang: A brief discussion on local website operation (2) Promotion skills
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