Changchun Gogole Website Diagnosis Report Internet Marketing Effectiveness Test

Author：Eve Cole Update Time：2010-08-02 17:53:47

I still remember last year when I saw an article about the "Changchun Goule Online Mall Website Diagnosis" report, which used tools to systematically test and evaluate the Goule website. Thank you to the author for paying attention to the Goule website. I would also like to thank the author for sharing and summarizing some practical experience with us. This time I combined the last diagnostic report to share with you some of the experience I accumulated in practical work.

A website overview

The website address of Gogole Sky Mall is http://www.gogo-le.com/ , which was established on February 27, 2008. It is the pioneer of a new business model that fully combines online shopping malls with physical supermarkets (Gogole chain convenience stores). It is the first and only shopping website in Jilin Province with a B2C network operating license. China Electronic Commerce Association certified the National Excellent and Integrity Online Store. It is an IT company supported by the government. For the first time, the advanced transaction concept of "online shopping, intra-city delivery, and cash on delivery" was introduced in the province. The first e-commerce internship base for universities in Changchun and the special e-commerce internship base for Northeast Normal University were established.

The Gogole website is the first intra-city shopping website in Jilin Province. For the first time in Jilin Province, it has introduced the advanced transaction concept of "online shopping, free intra-city delivery, and cash on delivery". The founding purpose of Gogole is to build an information platform with rich resources, high credibility and strong practicality based on people's lives. Through the Internet, we provide people living in fast-paced cities with convenient and fast personal services such as clothing, food, housing, transportation, use, play, emotions, education, and occupation that are closely related to people's lives, putting social interests in line with people's livelihood needs. First of all, we insist on putting people first, serving the people and benefiting the people, advocating personalized, diversified and humanized services, and constantly meeting the people's growing material and cultural needs! Goule focuses on providing an efficient and reliable trading platform for merchants and consumers operating various products such as agricultural trade, daily necessities, home appliances, IT, etc. in Jilin Province, and is committed to making Goule the most popular network for people in Jilin Province. Shopping platform! Become a shopping website with complete varieties, low prices, perfect after-sales, convenience and high integrity! It has become an important part of people's home life in Jilin Province and a shopping website that people can't live without. Gogole Sky Shopping Mall mainly operates: men's and women's clothing, accessories, children's clothing, maternal and infant products, footwear, flowers and cakes, jewelry gifts, bags, cosmetics, washing supplies, bedding and home furnishings, household daily necessities, agricultural trade foods, etc.

Overall, the main color of the website is pink, which can cause visual contrast and attract customers quickly. The structure of the website is clear, and the main body is divided into three parts, that is, the upper part is the main product category navigation bar, and the left part is The product information display bar is on the side and right, and the content is updated quickly. There is a display area for the latest popular products under the main category navigation bar of the website. This area can quickly attract the attention of viewers and make them more interested in the products of this mall. Much interest. At the same time, it is also more in line with Chinese people’s habits of browsing the web.

A new quick navigation has been added to the main category navigation bar, which covers all the top three categories of the website. This allows consumers to see all the categories of the website at once, which plays a very good navigation role. The most important thing is that it can play a role in the website. The role of the map is that search engines are very friendly to site maps. You can submit this page to the landing interface of major search engines. The search engines will quickly crawl the page for quick navigation, and then the spider program will follow the first level level to crawl each page of our website to achieve twice the result with half the effort. However, there is a small drawback: there are too many categories under the quick navigation and the layout is not standardized, which will give viewers a very messy feeling and make them unable to quickly find the directory they want to browse.

A 50% off rush purchase column has been updated on the right side of the popular product display area. Two 50% off products are launched every day for consumers to choose from. This is a relatively good promotion strategy. The products are very attractive and can stimulate consumers' desire to buy. , the rush purchase preview at the bottom of the picture, when clicked, allows consumers to see in advance the latest rush purchase products planned to be arranged by the website. Consumers can arrange the time in a targeted manner and select the products they want to rush to buy. However, there is a fatal flaw in this column. There is no relevant content in the activity details below the column. After clicking, it will jump to a new page. This not only dampens the enthusiasm of consumers who want to know more about this column, but also reduces the authority of the website. and professionalism.

Most of the front pages of the website homepage are promotional and hot-selling products. Although there are many pictures, it does not affect the access speed. It is in line with the model of a commercial website and can attract and promote consumers to purchase products at the first time. FAQ (Frequently Asked Questions) and updated website-related information are added to the information bar on the left, which can solve consumers' shopping problems and understand the company's website in the first time.

The shopping function and service function of the online city are relatively complete. Consumers can purchase goods directly without registering. Registering to purchase can get Ledou rewards. The transaction payment method is complete and supports online banking, Alipay, shopping cards, cash on delivery and other payment methods. In the same city It can be delivered to your door with free shipping, and the shopping process is clear. The FAQ has a detailed graphic process about shopping and a guide for using shopping cards. The site has an instant messaging function, and consumers can directly consult customer service if they encounter problems while shopping.

For regional shopping websites, the product categories are very complete, the update frequency is relatively fast, and the construction of information flow is much better than last year.

The on-site search function of the website is not powerful enough. If you enter a search keyword, the search results will often only find a few products. It does not support multiple keyword queries. It requires the viewer to specify the type of search product to get more detailed information. Search results. Insufficient support for fuzzy queries and searches.

Two website diagnostic paths

Goule's page layout and overall website structure are relatively good, so the analysis of the website is mainly through search engine optimization, online services, website promotion and customer relationship management. These diagnostic methods can help the website identify its strengths and weaknesses to optimize the website.

1 Website Alexa Ranking

2 Inclusion status of major search engines

3 keyword density

4 Website PR value

5 website response speed test

1 Website Alexa Ranking

One-month average ranking: 3925565 Ranking trend: 58846 Three-month average ranking: 2582404

Judging from the Alexa ranking of the website, the specific information on Gogole is not very sufficient, and the specific ranking cannot be seen, but what can be seen is that the trend of ranking changes has significantly improved, which is a very big improvement compared with last year. . The ranking has also reached the highest level since the establishment of the website.

2 Inclusion status of major search engines

Let’s take a look at the keyword part of Gogole first.

This year

<title>Gogole Sky Shopping Mall Changchun Online Shopping</title>

last year

<title>Changchun online shopping, Changchun shopping website, Changchun Northeast specialty products, Changchun group buying network, Gogole, Gogole, Gogole, gogole, Changchun online flower ordering, Changchun online cake ordering</title>

Analyze from the title, keywords (keyword part), and description (description part) of the website homepage

Last year, Goule's title, keywords, and description were all the same. Doing so could easily be judged as cheating by search engines, lead to search engine bans, and is not conducive to the optimization of the website itself.
After being optimized, the category pages and product pages at all levels have made great progress compared to last year. Searches for products every day will bring a large number of visits to Gogole.

The website itself is updated very frequently, and Baidu and Google include it very quickly every day. However, due to the recent adjustments to the search rules of major search engines, it has also been greatly affected in recent times.

It is not difficult to see from the above content that the core keywords of the Goule website mainly revolve around Goule and Changchun online shopping. Compared with online shopping, which is the core keyword, the regional advantage is obvious. Compared with last year, Changchun online shopping The competition for core keywords in this part has intensified, and Gogole’s core keywords do not reflect differences, resulting in a ranking that is not particularly understandable. This aspect needs to be strengthened.

The core keywords mainly "Gougole" have made great progress compared with last year. Basically, words related to "Gougole" will be ranked first in all major search engines.

3Keyword Density

Let’s briefly explain keyword density first. Keyword density (Keyword Density) and keyword frequency (Keyword Frequency) describe the same concept. They are used to measure the ratio of the total number of times a keyword appears on a web page to other text. Generally Expressed as a percentage. Relative to the total number of words on the page, the higher the frequency of keywords, the greater the keyword density. To give a simple example, if a webpage has a total of 100 words and a keyword appears 5 times, it can be said that the keyword density is 5%.

Do a test

The page http://www.gogo-le.com has a total of 6039 valid characters.

That is: there are about 3479 Chinese characters, about 579 English characters, about 1012 numbers, and about 969 symbols.

The number of hyperlinks contained in this page is: 613, internal links: 271, external links: 342

It can be seen that the number of links has increased by 100 compared with last year, and the external links have increased significantly, from 14 last year to 342, indicating that the website has made significant progress in promotion during this year. But overall, the number of links is still too few.

This page contains the keyword [Gougole]. The number of occurrences is: 13, and the keyword density is approximately: 2%.

This page contains the keyword [Changchun Online Shopping]. The number of occurrences is: 1, and the keyword density is approximately: 1%.

This page contains the keyword [online shopping]. The number of occurrences is: 1, and the keyword density is approximately: 1%.

This page contains the keyword [Changchun]. The number of occurrences is: 14, and the keyword density is approximately: 1%.

This page contains the keyword [food]. The number of occurrences is: 18, and the keyword density is approximately: 2%.

It can be seen that except for the density of Gogole, which reaches 2%, other core keywords are not up to standard. The average keyword density is low. The density of core keywords should be increased in a targeted manner to improve the core. Keyword competitiveness.

4 Website PR value

What is PageRank (page level)

The full name of PR value is PageRank. PageRank (page level) is a method used by Google to evaluate the "importance" of a web page. After combining all other factors such as Title tags and Keywords tags, Google adjusts the results through PageRank so that those web pages with more "importance" are promoted in the search results, thereby improving the relevance of the search results. and quality.

The highest PR value is 10, and generally if the PR value reaches 4, it is considered a good website.

Test results

PageRank: Sogou Rank: 24 Alexa Rank: 2584033

search engine

Inclusion status 535047008532359312600

Backlink 138089712460812600

Judging from the results, the inclusion status of major search engines is still relatively ideal. Although the PR value is on the low side, considering that Goule has not updated GOOGLE in recent times and Goule has made recent progress, the PR value is still very promising. Those who have reached 4 still need to continue working hard.

5 Website response speed test

Test results: response time is 110MS

From the above results, it can be seen that the access speed of Gogole is good, and the use of a large number of pictures does not affect the website access speed. One is because Gogole itself has a good server, and the other is because the website layout optimization is relatively good.

3. Other aspects of the website

1. Judging from the structure of the directory, the deepest URL level is three, which is very professional and reasonable.

2. Judging from the page files, although the website has a large number of pictures, it is as static as possible. I think it is impossible for commercial websites to use less pictures. It has done a good job without affecting the access speed.

3. The domain name diagnosis of the website is generally in line with the design principles of the domain name, but it made a mistake, that is, a hyphen - is used in the domain name, which will bring obstacles to consumers' access to the website and marketing traffic. But it is impossible to have a domain name without hyphens, because it is too similar to GOOGLE. Google will not allow such a domain name to exist. This is actually a similarity strategy.

4. From the service point of view, Gogole's service is relatively good. It has FAQ and instant messaging system. However, one disadvantage is that its FAQ function is not very complete and it answers too few questions and cannot be used for consumption. Provide more help.

5. Authoritative evaluation. Overall, Gogole reflects the authority of the website very well, but there are still some shortcomings. There is too little information in the copyright section of the website, which affects the authority of the website.

6. In terms of promotion, the Gogole website has relatively little promotion on the Internet, and this aspect should be strengthened.

Finally, make a summary

The website I diagnosed is the Jilin Changchun Gouletongcheng online mall. For a city shopping website, the construction of the website is very professional, the products are constantly improving, the service concept is leading, and it has achieved obvious leading advantages in the B2C industry in the province. There has been great progress compared to last year, but many problems are still exposed and further efforts are needed.

Finally, I hope that everyone can pay attention to Goule's website regularly, provide more valuable opinions, and witness Goule's growth process. We will continue to work hard to bring you a better shopping experience and service.

Thank you gogole for your contribution

This year’s title of Gogole has undergone very big changes. Since the keywords of Gogole have already occupied a certain position in various major search engines, there is no need to over-optimize the title. This year’s title It is more concise and highlights the core keywords.

The description part of Gogole has not changed in the past two years, and it has not done well in this regard. The keyword description part of the website should use simple language and try to include keywords. Important keywords need to appear several times, but keywords cannot be simply repeated. The sentences must comply with the rules of grammar.

To put it simply, the description part is a simple introduction and promotion of the website itself, which must comply with the rules of grammar. You cannot use keywords in the same way as keywords. This is unfriendly to search engines.

Thank you gogole for your contribution