The benefit of friendly links is not how much direct traffic it can bring to our website, but that it allows search engines to crawl our website through hyperlinks from partner websites to our website. Another point is link popularity, which is the number of websites that link to us. It is a very important factor to consider in search engine rankings. In other words, the more links a website has, the better its performance in search engines will be. But it’s not absolute, haha. If you hear this, it’s a bit confusing. Don’t be confused. I’ll talk about why I say it’s not absolute. As mentioned before, the advantage of friendly links is that the hyperlinks pointed to our website through cooperative websites allow search engine spiders to crawl our website. But the premise is that search engines must frequently visit our cooperative websites before they will come to our website through the hyperlinks of their websites. What kind of websites do search engines often visit? The answer is not all websites! Instead, selectively visit websites with high authority. That explains why I said it's not absolute! Therefore, when we exchange for friendly links, what we want is not quantity but quality. OK, let’s talk in detail about what kind of friendly links are considered high-quality friendly links.
Website PR value: PR value is an indicator used by Google to measure the weight of a website. Although Google has now stated that PR value is only one of many ways to measure the weight of a website, we still cannot underestimate it. A website with a high PR value means that it has many high-quality friendly links. Baidu also attaches great importance to high-quality friendly links, so a website with a high PR value will generally not have a bad ranking on Baidu.
Alexa ranking: Alexa is a world website ranking, which ranks websites mainly based on their visits. However, this ranking can be artificially revised, so its value can only be used as a reference. But one thing is certain, websites with Alexa rankings may not have traffic, but websites without Alexa rankings must not have traffic.
Website relevance: This is also very important. The website in exchange for friendly links must have a certain correlation with our website, preferably a website in the same industry. We can understand that websites in the same industry are definitely competitive, but if there are friendly links to our website on the competitor's website, it means that the other website recognizes us, so search engines will definitely value such friendly links. .
Homepage snapshot: This snapshot refers to Baidu and some search engines that can see website snapshots. Usually the page with the highest weight of a website is its homepage. We can see the weight of a website from the side of this home page snapshot. Websites that search engine spiders often visit will generally update their snapshots very quickly.
Number of inclusions: We can site the number of inclusions of the other party's website in the search engine, but we cannot judge the quality of a website solely based on the number of inclusions. It depends on the ratio of the number of pages on its website to the number of included pages. For example, a search engine only includes 200 articles for a website with 1,000 pages. Another website has 100 pages, but search engines include 90 of its articles. If I choose to link to these two websites, I would choose the latter. Another point is that the number of inclusions of this website in major search engines should not differ too much.
Update speed: The snapshots and included numbers mentioned earlier are closely related to the update speed. Website updates can be said to be the energy that maintains the life of this website. Websites that update slowly will generally not have a high weight.
Okay, here are the six things you need to pay attention to when changing friendly links. In the process of changing friendly links, as long as we use these six points to measure the other party's website, we will definitely be able to change to high-quality links. But the premise is that we must also make our own website well. Only by making our own website well can we have the capital to exchange links with other websites.
Author information: Zhang Sijia ( http://www.zhangsijia.com ), welcome to reprint^^ Internet promotion exchange group: 25057448
Thank you Zhang Sijia for your contribution