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The operation and promotion of websites in communities has always been a headache. At present, many communities have become very mature and have accumulated users for a long time. Many webmasters want to defeat a community website that has been established for several years in just a few months. This is It's impossible, and the old website also came through this way. Each website has its own bottleneck period at different stages. It is necessary to make good use of your own resources and promotion methods to maintain a certain number of high-quality members.
Method one:
Give it to your friends who may be interested in this and let them take a look and write their feedback. What attracts a person to a community is nothing more than people and events. That is, someone is in the xx community, and what content is there in the xx community. Most relationships between people are formed later.
Then go to the user community and work hard to let users contribute high-quality content.
Competent products that are good enough can attract big players, but conversely, they can drag down peripheral companies. The cost of surrounding people is low enough, but the order turnover rate is too high.
The community atmosphere was initially created by the company's own team vest account.
After getting the first real user, serve it well and he will start to attract new users.
As for publicity, find a technology blog to publish your website, and people will come here. Follow the previous principles and wait and see.
When outsiders take the initiative to report, we must take the initiative to contact collaborators and follow up (I was not very good at this at the time and did not build momentum)
Method two:
Zero dollar promotion just takes time!
Spend time on any free platform, QQ group, Weibo, related forum communities, Baidu Encyclopedia, or even Zhihu to answer questions. After it became slightly popular, I started changing links, posting articles on technology blogs, and trying various online and offline collaborations.
However, no matter how you expand externally, you must serve seed users well, improve user experience, accumulate website data, and continuously upgrade the website, so as to maintain freshness and competitiveness.
Method three:
If it is your own small site, due to lack of publicity funds, the first batch of users will definitely come through advertising on relevant websites, poaching people from relevant communities, QQ groups, and friends.
But if it is a community on a large site, it can be through channel cooperation and attracting people from other channels;
Furthermore, for communities with capital injection, they can attract people from outside through advertising, event marketing, etc.
The first community I built was a building materials portal. The boss was rich at the time, so we directly bought the channel corresponding to a very good local website and directly attracted users. At the same time, we went to relevant communities to dig for bamboos and related QQ groups to attract bamboos. By doing offline activities and letting these influential people bring people over, of course it will give certain benefits and gradually develop.
Method four:
The best and fastest thing is actually soft articles, which use promotional cases (of course they need to be productive and efficient) to attract people. If there is no money for outdoor and other advertising, a few people can make promotion cases, whether it is pictures or text, and then promote them, the effect will actually be better. If there is still a relationship, find the navigation station to include it and find friend links.
Method five:
The best and fastest thing is actually soft articles, which use promotional cases (of course they need to be productive and efficient) to attract people. If there is no money for outdoor and other advertising, a few people can make promotion cases, whether it is pictures or text, and then promote them, the effect will actually be better. If there is still a relationship, find the navigation station to include it and find friend links.
Method six:
If the product is ok, promote it through some websites with similar interests. Promotion in the circle of friends is often difficult to generate user stickiness. It is best to promote through relationships rather than real relationships.
The above are 6 points that are more suitable for community websites that are currently in the development stage. Each has its own method and is for reference only.
Original address: http://www.9505.org/post/217.html
Thanks to Yang Shuai SEO for his contribution