Many webmasters are aware of the importance of corporate website keywords, but this importance often refers to aspects such as not being able to change them at will, otherwise it is easy to lose authority. In fact, corporate website keywords can also help the website to develop. Marketing and operations, this involves the strategy related to the keywords of the corporate website. Even many Internet experts believe that the keyword strategy of the corporate website has now become the core competitiveness! Why is this?
First, let’s talk about the importance of keywords
At present, search engines have accounted for 50% of the entrance to Internet users. As the quality of Internet users improves, the entrance to search engines will definitely rise to more than 90%. In other words, whoever occupies the first few pages of the search engine will We have the key to success, but what do users use to search? It is undoubtedly keywords. Therefore, a good keyword strategy will bring a great optimization effect to the website. When the optimization effect is high, the website will naturally Can give wings to success! This shows the importance of keywords!
Then let’s talk about keyword strategy: establishing target keywords
In the keyword strategy, a very important content is undoubtedly to obtain the target keywords, because the keywords you establish should be able to be selected by users. If the keywords you choose are very rare, even if you optimize the keywords to Baidu What's the use of the homepage? On the contrary, if the keywords you choose are very popular, then how can you simply optimize to the homepage? This requires a process of determining the target keywords! So how to determine the target keywords?
1: Analyze the keywords of peers or competitors. If the website you choose is not competitive at all, it means that even if your website can be successfully optimized, it will have no economic value, so there must be competition on the keywords. However, the keyword analysis of competitors is very important. On the one hand, we can find their shortcomings, and on the other hand, we can make appropriate avoidance to avoid face-to-face competition!
Two: Analyze keywords through Baidu Index, or use other traffic statistics tools to view keyword data of historical visits, so as to get some data support!
Three: Establish target keywords through various paid keyword advertisements, as well as promoted historical access keywords and click-related data!
Four: Based on the above analysis, create a keyword list. You must know that for a corporate website, it is impossible to have only two or three keywords. According to the summary of many experts, for a corporate website, at least in the keyword database There are no less than 1500 words in it, otherwise there is no way to compete with others, or it is very elementary. Of course, these 1500 keywords mainly refer to long-tail keywords, such as industry, plus user target, plus Different combinations of sales behavior, etc. can easily form thousands of long-tail words!
Next, let’s talk about the application of keyword strategy
In fact, the biggest application of keyword strategy is in SEO optimization, combining product lines and operation lines to achieve improved marketing effects. Related keywords should form relevant columns and channels on the corporate website, and combine these channels and columns to formulate a Keyword application rules, different columns cannot form a competitive relationship, but each has its own emphasis! On relevant channels, content must be used to support it. This is the basis for improving the effectiveness of keyword strategies! After all, content is king. !
Finally, let’s talk about some application examples of keyword strategies.
The author's website, let's not mention the specific name, otherwise it will be suspected of advertising. Let me talk about how I operate it, that is, embed different keywords in different columns. For example, in the application solution column, embed The method of "industry category + core keywords" was adopted, and the keywords of "product model + brand + purpose" were updated in the product shopping guide column content. Different keyword strategies were used on different channels, and soon one's own Keywords related to the website are quickly ranked on Baidu's homepage. Even if the main keywords of the website are not ranked on Baidu's homepage, so many long-tail keywords can be ranked on the homepage. The trickle has turned into a huge one. Traffic, and the conversion rate of these traffic is also very high, thus quickly bringing profits to the website! Source: www.hwtao.com Outdoor Tao A5 first release, please indicate when reprinting, thank you!
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