Although many small and medium-sized enterprises now have planning departments, they do not really realize the important role of the planning department. Many times their job is only to plan the copywriting of a website, design web pages, make web pages, etc., without truly embedding them. There are a lot of ideas involving SEO and marketing! At present, the staffing of the planning department of small and medium-sized enterprises is basically copywriters, artists, and programmers. The work they do is basically relatively professional, and does not involve much in website operations, resulting in What comes out has certain flaws. All in all, an excellent planner needs to master a lot of knowledge, just like optimizing personnel promotion. In addition to the most essential work, other aspects need to be understood to a certain extent, especially those who work in Internet companies. This is Seems particularly important. As the saying goes, go ahead before the troops are deployed. The initial planning of a website will affect the future development direction of the website.
I am engaged in optimization, promotion and other aspects of work in the company, and I deal with them a lot. Through understanding and communication, I know that some of their work deficiencies sometimes have a considerable impact on the operation of the website, so I put some Common questions are shared with you here, hoping to be helpful to some friends who are engaged in planning!
1. Strong basic copywriting and planning skills
There is no need to explain this. It is the basic skill of planners. They not only need a good idea, but also the ability to express their creativity in words. If there is a problem with this ability, it will seriously affect the good idea. Play!
2. Must have a certain foundation in art
When planning a website, you must not only have a plan for the long-term development direction of the website, but also the overall layout, color, style, etc. You must have your own ideas, so that you will be more able to communicate with the website artist in actual work. More convenient!
3. Understand some common programming languages
This is the same as for artists. It does not require you to be as proficient in writing code as programmers, but you must understand the basic things. By looking at the code, you can know what language it is written in, what are the advantages and disadvantages of this language, so that you can interact with the program. We have communicated with the team members and can also provide some constructive suggestions for the modification of some functional templates. The current work is like this. If you don’t understand anything and you go to communicate with professionals about a problem, they will usually resist, so they can rarely solve the problem!
4. Fully understand website optimization
Website optimization is not considered an advanced technology now. A large number of webmasters can now do it themselves. However, not many planners understand and are proficient in SEO. You should consider the keywords of the website when you start planning. Which ones are there, how to classify them, how to add more layouts in the website, etc. If the preliminary work is done well, the subsequent optimizers can save a lot of time and some unnecessary website modifications! Regarding this issue, it may be possible There will be a little more, and I can’t explain it clearly in a few words here. Recently, my friend Su Bin wrote one: <Large Website Editor Planning SEO Training Tutorial>. Interested friends can go to my QQ Weibo to request it (search Wang Kaka, QQ :279112698).
5. Have knowledge of Internet marketing
The term Internet marketing is basically familiar to everyone, and it is also very important for our website. As mentioned earlier, when planning copywriting, we must consider factors such as creativity, art, programming language, website organization, and website optimization. In fact, Their ultimate service target is Internet marketing. The later stage will involve a series of contents, all of which require planning and preparation in the early stage as well as later cooperation. For example, considering the user experience of the website, the humanization of some functions and the planning of some marketing activities all need to be planned under the guidance of Internet marketing ideas.
In fact, planners, like our optimizers, need to master very special and complex things, but they do not require you to be very proficient. Moreover, you need to work with many departments to complete the final task, and your communication skills are also very important. High requirements. Therefore, while planning creatively for small and medium-sized enterprises, you must also pay attention to the things mentioned above to facilitate better work!
Some of the above analyzes are my views on the capabilities that small and medium-sized enterprise website planners should have. They are purely personal opinions. If you think they make sense, you are welcome to communicate with us. QQ: 279112698, QQ group: 38413058. If you think this is pure nonsense, then just laugh it off, don’t make mistakes, be merciful! In the end, I still hope to get the opportunity to communicate with all the experts! [Original article, please indicate the source for reprinting (Wang Kaka www.kakaseo .com )! Here I strongly despise people who steal articles. The most hateful thing is the person who changes the copyright to his own]
The personal space of the author AC Kaka. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.