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I have been doing Baidu search optimization work. In recent days, the keyword ranking of my website has dropped significantly. Some keywords that used to be on the homepage for a long time have dropped to the second page.
We don’t have many websites making big moves. The only explanation is that Baidu’s algorithm is adjusting again. So I have been observing the reasons and purposes of this Baidu adjustment in recent days. The hard work pays off, and the basic results are already there, that is: all websites that join the Baidu Alliance, no matter how big or small, no matter whether they are spam or not, will benefit from this adjustment of the algorithm. As for Baidu's own content, such as Zhizhi, Encyclopedia, etc., it is recognized that it has priority in rankings and will not be stated again.
Facts speak louder than words, here are some examples for your reference.
We can take a look at the traditional hot word "beauty".
About 2 years ago, the competition for this word on Baidu was very fierce, fighting for external links, fighting for content, and fighting for weight. At that time, the beauty channel of a well-known website was ranked first for a long time. Its weight, external links, and content were all top-notch at the time, and it was difficult for others to compete. And at that time, Baidu was not as serious about improving its content as it is now. Later, this website was acquired by a capital tycoon, and all the columns that drove traffic were axed.
In 2009, affected by the crackdown on Internet vulgarity at that time, the ranking of this word changed significantly. All the content ranked on the homepage were Baidu's own content and the channels of some well-known websites. For example, there are pictures or beauty channels on websites such as Taiping Women's Network, Outdoor Information Network, and Blog Network. For other small websites, no matter how many external links they have, it is impossible to get on the home page.
In 2010, when controls were relaxed, the channels of well-known websites could not compete with the external links of some small websites, and they gave way one after another. Various beauty websites have appeared on Baidu's homepage one after another, and you can open them to view content that is basically not suitable for children.
In this update in August, Baidu added whether to join the Baidu Alliance into the ranking algorithm, and the weight ratio is very high. Some websites that had been on the home page for a long time have disappeared because they did not join the Baidu Alliance. You can search for the word beauty and look at the websites on the first page. Except for Baidu's own content, all of them are websites that have joined the Baidu Alliance, without exception. The advertisements floating on the pages of these websites are all Baidu Alliance advertisements. What's ridiculous is that the second page has already been occupied by a body art website, with all kinds of revealing pictures emerging one after another... You can also search for the term "body art", which is even more powerful. Due to limited space, the analysis of the word "beauty" ends here. There are many other keywords, so I will not list them one by one here. You can judge based on your website keywords. Summary of this Baidu algorithm adjustment: Google’s de facto return to the Chinese market is not good news for Baidu. Baidu itself is also facing huge growth pressure. How to maintain rapid growth in profits is a difficult problem facing Baidu.
Baidu wants to dominate the Chinese market, so it is essential to win over or coerce small and medium-sized webmasters to join its own system. This algorithm adjustment is obviously a stick used by Baidu for small and medium-sized webmasters who have not joined the Baidu Alliance, and a carrot for websites that have joined the Baidu Alliance.
This article was first published on China Webmaster Station, welcome to reprint