Many webmasters believe that Baidu's keyword rankings fluctuate greatly and their rankings are unstable, while Google's keyword rankings are stable. Today I will analyze for you the reasons for this situation, because the two search engines have different algorithms and different focuses. There are many articles on this aspect online, most of which say that Baidu values content more and Google values external links more. In fact, there are also some articles in this regard, but it is not the most important thing. Today I will share with you a summary of my experience.
In order to have a good ranking on Baidu, many webmasters reprint a lot, and they fake fate. They find that the effect is very poor, Baidu includes very few, and even if it is included, it will be deleted after two days, so they start to spend a lot of time writing original works, falling into a vicious circle. . In fact, the author believes that 30% originality, 30% pseudo-originality, and 40% reprinting are enough. Baidu recognizes it, but there are skills in reprinting. Don’t reprint outdated things. Of course, Baidu will not include things from a few years ago. , Baidu will still include the reprint of popular real-time things, and will give it a higher weight. Baidu still approves of information reposting and sharing.
One reason why Baidu’s ranking is unstable is the instability of the content. As mentioned above, if you repost a large number, Baidu will include it first and then delete it. If you repost outdated information, Baidu will either not include it or delete it quickly after it is included. Unlike Google, everyone knows that Google includes much more content than Baidu. Because Google generally does not delete it after it is included, this is one of the reasons why Baidu is unstable and Google is stable. It is caused by the unstable content included. The quality and quantity of the content have a relatively large impact on the weight of the website. Baidu has a characteristic that just The included articles are given a higher weight in order to expose the new content and let more people know about it. Generally, after one to two days, the weight of the new content begins to decrease, resulting in a decline in keyword rankings.
Another main reason why Baidu keyword ranking is unstable is the instability of external links. Similar to the previous situation, Google attaches more importance to the quality of external links and generally does not include them. Once included, it will be stable for a long time. Baidu is just the opposite, including a large number of external links. , after a period of time, a large number of low-quality external links and repeated external links will be deleted, causing fluctuations in keyword rankings. We can find that Baidu’s external links fluctuate greatly, while Google’s external links are very stable. Therefore, when doing Baidu optimization, we must pay attention to the stability of external links. The external links of forums are generally unstable. When Baidu updates, a large number of external links of forums, blogs, and classified information will be deleted. External links of classified information are relatively stable. Ensuring the stability of external links is the key to Baidu's keyword issues. External links must be continuously maintained and new external links added.
Of course, there is also the reason for Baidu's updates. Baidu updates twice a month and has a small update every week. The update frequency is relatively high, accompanied by algorithm adjustments. But this is not the main reason. Do not cheat in website optimization. Keywords may rise slowly, but they will become more stable as they rise. Cheating comes and goes quickly. There are too many examples in this regard. Building a website down-to-earth is the foundation of website optimization.
Finally, the author summarizes that the core to ensure the stability of Baidu optimized keywords is the stability of content and stable external links. If these two aspects are stable, the keyword ranking will generally be very stable. When making external links, you should pay attention to the quality and breadth of external links, and when making content, you should be more original.
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Editor in charge: Chen Long Author surfphpseo's personal space