I checked the ranking of keywords this morning and found that Baidu has updated it today. Every time Baidu updates webmasters, my friends are more nervous. Some keywords have gone up and some have gone down. However, the keyword rankings of some websites are very stable. No matter how Baidu updates, the keyword rankings are very stable. Of course, there are small updates. Today, the author will analyze the reasons why Baidu’s updated keyword rankings are unstable. If you pay attention to these aspects, the fluctuations in keyword rankings will be minimized. Basically, every time Baidu updates, the keyword rankings will be very stable.
1. Stability of website structure
Changes in the website structure will not quickly affect the ranking of keywords. Baidu has a cache time, and the updated content will not be displayed immediately if it is captured in time. It will be accompanied by a small update every week and a major update every month. Show it. Therefore, if you change the title, description, and keywords of the website homepage, it may cause significant changes in keyword rankings when Baidu updates.
Have you changed the link structure of the website and the title of the article? On one of my sites, I changed the title of each article and added a company name after it. As a result, when Baidu updated it, a large number of updated articles were released, causing keyword rankings. A certain degree of decline. In order to have a stable keyword ranking, the structure of the website must be stable.
2. Is the server stable?
If your server is unstable and often cannot be opened or often opens very slowly, and if your website happens to catch up with the search engine to crawl your website, the website cannot be opened, and the impact on the search engine will be very large. , I think there is something wrong with your site, or at least I don’t like your site. I may demote you in the next update, and naturally the keyword ranking will drop. Therefore, when choosing a space for website optimization, one thing is to choose a stable and fast space, which is very beneficial to website optimization. By the way, the author would like to emphasize here that the demotion of websites with the same IP address will have a more or less certain impact on other websites. Therefore, try to choose a host with the same IP address to store fewer websites. If conditions permit, it is best to buy a vps. If you have a Independent IP is also very beneficial to website optimization.
3. Is the external link stable?
The impact of the quality and quantity of external links on keyword rankings. Every time Baidu updates, especially major updates, external links may increase or decrease significantly. If external links decrease significantly, it will naturally affect the stability of keyword rankings. As a result, the ranking of keywords will decline. Therefore, when reducing the number of external links, the website must pay attention to the quantity and quality of external links. External links have a survival period. The author believes that external links with a survival period of more than three months are considered high-quality external links. If Baidu includes external links at the beginning and deletes them later, it will have a great impact on keyword rankings.
4. High-quality original content
It’s not enough to only make external links without content. It is also necessary to update high-quality original content every day. In order to attract spiders, the content is what spiders really want and satisfy spiders’ needs and desires for high-quality content. If the content is not updated for a long time, the keyword ranking will continue to decline as Baidu updates it. The magnitude of the decline is based on your original weight. The higher the original weight, the slower the decline, and vice versa.
5. The influence of friendly links
The website is a dynamic process, and the weight of the website is also dynamic. Some increase and some decrease. Therefore, friendly links should be checked in time. If you find the friendly links that have been demoted, you should delete the friendly links that have been deleted in time, and add high-quality links in time. Quality friendly links.
6. Squeeze from competitors
Website keyword ranking is a floating process. Website optimization does not advance or retreat. If your optimization is not strong enough, your competitors will optimize harder and their weight will naturally exceed yours. The keyword ranking will naturally surpass yours, so your optimization efforts must exceed your competition. opponent.
7. Adjustment of Baidu’s own algorithm
Every major update of Baidu is more or less accompanied by algorithm adjustments. If your website is more suitable for Baidu's algorithm rules, then the keyword ranking will be greatly improved, and vice versa. You must not cheat in website optimization. Cheating is only a matter of time. Sooner or later, you will be discovered and demoted. Only formal website optimization can go further.
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Editor in charge: Chen Long Author surfphpSEO's personal space