Recently, there have been many reports in the industry about Baidu’s open platform. Many analysts believe that Baidu’s open platform will have a disruptive impact on domestic vertical websites. However, some Internet veterans such as Xie Wen are not optimistic about Baidu's open platform. In an unclear situation, what impact will Baidu's open platform bring to vertical websites? How should webmasters respond?
Baidu Open Platform opens the interface to the owners of unique information data, thereby solving the problem of search engines being unable to crawl and retrieve dark web information, and also bringing a better user experience. However, Baidu's huge traffic advantage further concentrates traffic on a certain partner in a certain field, which affects the traffic of other websites in this field. Faced with these impacts, the author believes that vertical websites need to be adjusted from the following three aspects.
1. Product upgrades to optimize user experience. Vertical websites need to improve the core competitiveness of their products and provide users with practical, accurate ways to obtain information and a good user experience. This is the basis for increasing user stickiness and can guide users to visit the website directly without going through search engines.
2. Strong alliances and complementary advantages. Vertical websites need to analyze the advantages and disadvantages of their own products and cooperate with other websites to jointly resist the impact of open platforms. For example, Puga.com, a domestic classified information website, has joined forces with Youdao Search. When users search for practical life information on Puga.com, the website will automatically and orderly match relevant pan-search information for users.
3. SEO optimization ranking. Baidu Open Platform is not a completely intelligent information platform and cannot meet the needs of all users. Therefore, it is very necessary to continue to do SEO optimization. If you can optimize the page ranking to the top of the search results page, there is still a lot of room for traffic.
Baidu’s open platform is under in-depth research and development, and what can be seen so far is only the tip of the iceberg. The degree of future impact is unknown, and each vertical website needs to take precautions, continue to analyze and formulate relevant response plans. The author will pay close attention to the dynamics of Baidu’s open platform and communicate with everyone.
Author Wang Kai's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.