At present, tourism has become an important part of the national economy. Since the reform and opening up, my country's tourism industry has made great achievements. The most significant thing is that our country has transformed from a country with big tourism resources into a big tourism country in the world, and tourism has become a new growth point of the national economy. Statistics show that total tourism revenue has reached nearly 900 billion yuan, and nearly 10 million people are directly employed in tourism. Tourism has become a big industry related to the "livelihood" of hundreds of millions of people.
Relevant experts pointed out that when our country is facing a slowdown in economic development and insufficient domestic demand, vigorously developing tourism, especially the current rise of tourism e-commerce, will surely become an effective means of expanding domestic demand. Among them, relying on well-known domestic tourism provinces regional tourism websites are expected to become the main force.
At present, inspired by the good development of tourism e-commerce in developed countries abroad and driven by the development of domestic computer network information technology, China's tourism e-commerce has developed very rapidly since the 1990s. Almost all enterprises have "connected to the Internet" to varying degrees. "According to industry estimates, there are more than 5,000 tourism-related websites across the country.
"Regional tourism websites established in provinces and cities with rich tourism resources have unique advantages in stimulating the development of tourism and boosting domestic demand," the person in charge said. It is reported that the Hunan Tourism Service Network, with the purpose of serving Hunan's tourism industry and relying on its rich product resources, has now built a tourism website with a complete range of services such as tourism information, business meetings, group services, car rental services, air ticket reservations, ground pick-up services, etc. .
Industry insiders pointed out that on the one hand, such regional tourism websites can become a window to attract "customers" from across the country; on the other hand, they can also become an important channel for tourism enthusiasts in the province and city to go to the country and even the world; this is important for in-depth development Domestic tourism resources will play a vital role in stimulating tourism consumption. The author learned that, taking the Hunan Tourism Service Network as an example, the number of views of this website has been rising, and the direct profits created by this website are also considerable. Hunan is a well-known tourist destination in the country. Whether it is the natural beauty of Zhangjiajie, the red tour of Shaoshan Chong, or the delicious snacks and specialty products of Hunan, they all have strong appeal, and the Hunan Tourism Service Network will use the inherent communication of the Internet to and interactive advantages to provide convenient support for foreign tourists traveling to Hunan.
According to iResearch market research report, the current domestic tourism industry market size is close to 900 billion yuan, and the online travel booking market size has reached 850 million yuan, accounting for 0.1% of the total value, compared with 32% in the United States and 12% in Europe during the same period. The above data shows that my country's tourism online market space is very large. Websites such as Hunan Tourism Service Network that can achieve scale benefits will definitely have good development space. At the same time, the tourism industry also cultivates and enhances the "soft power" of countries and regions. The vigorous development of regional tourism websites will surely drive the development of tourism culture in the region and become an external window for the spread of regional culture in this region.
From Feng Wu Qingyang’s blog http://www.fengchenzi.cn
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