The detailed implementation rules for domain name registration of China Internet Network Information Center have been promulgated, and Chinese domain names have also achieved global resolution on July 10, 2010. According to data disclosed by the China Internet Information Center, the number of Chinese domain name registrations has exceeded 460,000. Recently, there are different opinions about Chinese domain names on the Internet. Some are optimistic about the prospects of using Chinese domain names, while others say that Chinese domain names are a complete scam. Here, based on my own experience of using real names and general URLs on the Internet, I would like to talk about my own opinions on them. Some views and opinions on the prospects of using Chinese domain names.
In 2004, I worked as a network technician in a human resources company in Xiamen. The company built a Fujian human resources network for business needs (this website is now closed). I bought one through 3721's agent in Xiamen for 500 yuan. The online real name of Fujian Human Resources Network is valid for one year. To be honest, at that time, the Internet real-name was bundled with Microsoft's browser, so there was no need to install any plug-ins. As long as you enter the words "Fujian Human Resources Network" in the traffic browser, our own website will pop up. , it can still bring us dozens of IP traffic every day. However, in 2005, due to the expiration of the contract between Microsoft and Alibaba, Microsoft automatically terminated its partnership with Yahoo Alibaba in the online real-name business. Without the support of Microsoft IE browser, when I enter the real name on the Internet in the browser, our website no longer pops up. Through the website statistics, there is no traffic from the real name on the Internet every day. Later, Yahoo China itself shut down the 3721 website, completely ending the online real-name promotion business.
One day I was modifying the website program, and suddenly I got a call. The girl on the other end of the phone told me seriously: Starting from this month, all domestic websites must be forced to register a universal URL. At present, the universal URL of your website has been applied for registration by others, but We are protecting you. If you don’t register within 24 hours, you will be registered. The consequences will be very serious. In the following days, this salesman called us every day and bombarded us. The boss was really pestered and couldn’t do anything. I spent another 500 yuan to buy the right to use a general website for one year. In the first few days, there was a few traffic from the general website, but after a month, there was no traffic at all. Later I found out that the universal URL must be entered on a computer with a universal URL plug-in installed to jump out of the target website. The problem is that the plug-in is classified as a rogue plug-in by most anti-virus software and blocked, so naturally it will not bring much traffic to the website.
Chinese domain names and general URLs come from the same family, and are both products launched by the China Internet Center. Since its launch, cnnic has launched many beneficial measures that have also enhanced Chinese domain names. For example, the ".cn" domain name is automatically upgraded to ".China" for free, and it supports both simplified and traditional Chinese input. But for a long time, although many people in the industry are very optimistic about the development prospects of Chinese domain names, and the media has worked hard to guide public opinion in a good direction, the popularity of Chinese domain names has never been able to be maintained. Both investors and corporate customers seem to be Not really buying into it. Perhaps when many people see Chinese domain names, they also see many factors that restrict the development of Chinese domain names. Chinese website addresses conflict with netizens’ input habits when surfing the Internet. Because the Internet was invented by Americans, it has been based on pure alphabetic input from the beginning, and input is convenient, and its advantages are difficult to shake. To give a simple example, when a netizen accesses Lenovo, he first needs to change the input method and then input; a pure Chinese domain name is okay, but if it is like "Lenovo.cn", the input method needs to be modified again during the input process; it is troublesome to use and suffers People object that Chinese domain names are also restricted by whether the browser supports them, which will have an impact at least in the short term; compared with pure letter input, this process is too cumbersome.
Considering the price factor, the current price of English domain names is generally around 80 yuan/year, while the annual price of Chinese domain names is as high as 300 yuan. Who would spend several times the price of an English domain name to buy a domain name that cannot bring traffic to the website? What about the actual benefits of Chinese domain names? Of course, those who are generous to the public and don’t have to pay for it out of their own pockets are another matter. So I think: Large companies, which are not short of money anyway, can consider registering, but for small businesses and individual webmasters, I don’t think there is much need to register.
To sum up, I am actually not optimistic about the application prospects of Chinese domain names. To sum up in one sentence, only things that are actually helpful to website traffic will have long-term vitality! It's just one person's opinion and it's inevitable that it's biased. If there's anything wrong, please correct me. However, after all, Chinese domain names are cultural symbols of the Chinese nation, and any Chinese should be proud of them and give them support, at least spiritual support. The webmaster of http://www.meibaidefangfa.com is very grateful to A5 for providing me with this platform for communication and learning with all webmaster friends.
Thanks to jdm690323 for his contribution