Whether it is a new site or an old site, the website title is a very important detail in optimization. A good title is not only helpful for our optimization, but also can attract our new customers. Many webmasters are doing website optimization. At that time, we didn’t pay much attention to the website title. We just scribbled one or listed a large number of keywords. It was very painful to have no way to change it when we found something wrong later, so we formulated our website title before building the website. Okay, to avoid future troubles, today I will discuss with you how to optimize website titles. ​
1. The role of a reasonable title​
There are more than 200 factors that have an impact on keyword rankings, among which the title is a very important one. If the matching and relevance of the title are good, it will have a good effect on the early stage of keyword optimization. A reasonable title can improve the website. Relevance, increase search engine credibility of the website. ​
2. Things to note about the title​
1. Don’t put too many keywords in the title. Putting too many keywords will directly disperse the weight of the homepage and have a negative impact on the website. Imagine an industry. If there are not many people competing in the early stage, if we put it in the title If we set too many keywords in the title, once someone competes in this industry, our title will no longer be competitive. ​
2. Don’t put too many topics in our title. This will not only cause the weight of our homepage to be dispersed, but also the content of our website will not be concentrated, causing the value of our page content to be diluted. ​
3. After Baidu adopts click weight, the quality of the user experience of the title becomes particularly important. Good title design directly affects the stability of keyword rankings and user clicks. If the title is not well done when the user clicks it for the first time, the chance of the user clicking it a second time is very small. ​
3. How to write the title​
1. How to write the homepage title​
<1> Our website must have a brand name. Put our brand name in the front, which will be beneficial to users’ memory and promote users’ secondary search clicks. Followed by keywords, it is simple and easy to remember. The brand name must be colloquial. We don’t Use keywords as our brand name. ​
For example: Longfeng Machinery-Crane-Small Crane-Car Crane​
<2>Title resources are precious. Do not use descriptive words in the title, such as: biggest, best, professional, recommended, buy, you are the best, etc., except for colloquial long-tail keywords. . ​
2. If there are too many keywords, create separate websites​
If we have too many keywords, we will separate them into two websites, which can improve the competitiveness of our websites in keywords respectively. When we separate them, we should pay attention to dividing them according to the relevance of the keywords, and divide the relevant ones into two websites. Those with higher degrees are grouped together. ​
3. Formulate the titles of the contents page and inner pages​
This is relatively simple, just pay attention to a few points​
1. Just place a keyword. ​
2. Title composition structure: "Keywords (directory name, inner page name)_website name"​
3. Don’t put too many so-called Chinese participles in the title.
4. The brand name must be abbreviated as ​ ​ on the inner page.
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