Continuing with the introduction to the HTML interface in the optimization method of HTML tag elements in SEO (1), we will continue to add the SEO optimization methods of HTML tags today.
SEO optimization of tag elements in <body></body>:
There are several optimization elements in the content worth studying - navigation and internal linking: Obviously, establishing navigation will make it easy for search engines to determine the structure of the website, but many sites do not do this. Navigation built with Jacascript and Flash will make it difficult for search engines to find links to internal pages. Although search engines are improving and links that were undiscoverable a few years ago may now be recognized, we cannot point to them identifying all of our website's content.
Simple HTML anchor text is guaranteed to be recognized by search engines. If you are not sure whether a link is search engine friendly, you need to check the source code or use the LYNX plug-in for Firefox to see if your link is in HTML form. Because text is more descriptive than pictures, anchor text has more advantages than picture links. Current CSS technology can make your anchor text as beautiful as pictures. Why not choose anchor text links?
Notice! Don't add too many links in your navigation. You want search engines to enter internal pages based on your links, but each link shares the same weight. Your subject weight is limited. If you have too many links, the weight distribution of each interface will be very small. So how many export links are too many? There is no exact golden rule for this. I think if there are more than 50 export links, everyone should consider whether there are too many export links.
There is also the NOFOLLOW tag. Using this tag on a link will prevent the link from sharing weight. For example, if every interface in your web page has a link to the "Contact Us" interface, this interface will accumulate a lot of weight, but , in fact, he does not need so much weight. These weights can be allocated to other required interfaces. For interfaces like this that waste weight, we recommend that you add the NOFOLLOW tag to his links.
In the article, we also recommend that you include some links. Due to their correlation with other interfaces, these links can easily get some extra points, so we recommend that you add some relevant links in the article. Of course, the higher the correlation, the higher the correlation. The better. Regarding links to internal pages, I suggest you take a look at the American Wikipedia. Its ranking in Google is really booming. As we all know, Google does not have any manual intervention, but the reason why its ranking is so good is because of the link structure of Wikipedia's content pages. Very authentically done.
Another point, hidden links, please do not play hidden links, because sooner or later you will be discovered, and the result is that you will be miserable.
Header tag HEAD:
H1-H6 are header tags. They are used to structure the web page. H1 is generally the main title of the web page. In fact, H1 is like the title in the news. Popular articles will be in the headlines, which is equivalent to H1. Subtitles divide the article into parts, which is equivalent to H2 tags. If you continue to divide it, it will be H3 and H4. But generally we only use H1 , h2, it is rare to see websites using both h1-h6, basically none.
For a long time, search engines have given higher weight to keywords in HEAD. However, for this reason, many people even put the entire article in HEAD to achieve the effect of cheating. Therefore, the weight of the Head tag has gradually decreased, basically the same as that of the HEAD tag. The standard text is the same. However, we still recommend that if it involves the use of Head, try to use it as formally as possible, because it is really meaningless to invest too much energy in the optimization of HEAD.
Bold and italic labels: BOLD/STRONG, ITALIC.EMPHASIS
These tags may have an effect on your website ranking from 800 to 500, but they have nothing to do with your ranking from 11 to 10. We recommend that these tags not be added deliberately. If you want to add them, do it for the sake of user experience. The principle of increasing by improving is most appropriate.
Image ALT attributes:
Stacking keywords can now be fully recognized by search engines in ALT. With the development of image search, this mechanism will get better and better, so it does not have a very big absolute effect, but it still has a considerable effect on images. , when writing ALT, it is recommended that everyone be concise and natural. Using one sentence to describe it naturally will also have a good effect. Regarding the optimization of images, we share a trick: First, the image name must contain your keywords. Second, the image should be placed on a relevant, high-quality web page. In this way, if you match the ALT description and the image size is moderate, it will rank well, because the search engine's ranking of images is based solely on the text description and image size.
There are some tags that need to be discussed. I will continue to publish relevant resources, so please pay attention to them.
Thanks to Dalian SEO for your contribution