I believe that many sellers have a problem, that is, their products cannot be sold. Of course, some of them have thought of letting Taobao customers promote their products, but Taobao customers are unwilling to promote them. Every time they see sellers on Taobao customers People shout in the group to give away as much profit as they want, but the result is usually being bullied. Of course, no one is willing to promote the seller’s products. Why does this happen? Many sellers mistakenly believe that as long as their commission is high, it will be fine. In fact, this is not the case. , your commission is high, and others are also high. At the same time, other sellers have a higher reputation than you, so of course they will not choose you. Next, I will first introduce what types of products Taobao customers like to choose for promotion, and then introduce how Taobao customers can promote them for sellers. method.
Taobao customers like to choose products that meet certain conditions for promotion.
1. High profits. The seller's commission ranges from a few cents to hundreds or even thousands of yuan. If low commissions are better than high commissions for promotion, then low commissions are definitely the ones chosen by Taobao customers, but the actual situation This is not the case. When high commissions are also very easy to promote, such as weight loss products, breast enhancement products, etc., Taobao customers will naturally not choose products with very low commissions. After all, they only choose the most profitable ones. Of course, if everyone focuses on this product, the competition will increase and it will be difficult to do so. But in general, Taobao customers will definitely choose products with high commissions.
2. High sales volume. A high-selling product means that the product page must be very good, and it also means that the product is very easy to sell, which means that the product has a high conversion rate. Of course, Taobao customers like such products. High sales can also drive rankings, which is a very good virtuous cycle.
3. Positive rating. If Taobao customers are promoting your single product, then they will generally only look at the specifics of your single product. As long as your satisfaction with this single product is very good, it won’t be a big problem. If they are promoting your entire store, then A praise rate that is too low will not be the scope of their examination, because they have been pursuing stores with high conversion rates.
4. Store level. Why Taobao customers like high-level stores for promotion, not because they like it, but because customers like it. In order to improve the conversion rate, generally under the same conditions of choice, high-reputation or malls are their favorites.
How to let Taobao customers promote your products.
The above factors are actually based on the conversion rate. Every Taobao customer hopes that their traffic can be fully utilized. While they design their own promotion ideas, they also need the cooperation of sellers, so looking for a
Sellers who understand marketing skills are also one of their directions. The above factors are all factors that a good seller should have. As sellers, if we want Taobao customers to promote our products, we need to try our best to rely on the above factors for our products or stores.
The first step: first consider adjusting your own store commission. Start with the product with the best sales. Go to Taobao Alliance to check who currently pays the highest commission on Taobao. If possible, set your own commission to the highest. Doing this will allow some Taobao experts to proactively find your products and promote them for you.
Step 2: Make some Taobao customer marketing templates yourself. Many Taobao customers may not be able to create this kind of page themselves, and some people are very lazy and like ready-made pages. If sellers make their own product pages for others, others can immediately start promoting them, and the effect will be very good. You can refer to this A certain breast enhancement product.
Step 3: Write some empirical soft articles to attract Taobao customers. Generally, advanced Taobao customers can tell whether this product is worth promoting, but some novice Taobao customers may not, so write a soft article about how much money you make as a Taobao customer by promoting the store manager's products. , the effect of soft articles is related to the quality of the article itself.
Step 4: When the previous three steps have been done, the next step is actually very critical, and of course it is also very cheap. I am just sharing this technique. Some people on Taobao use search engines for promotion, so search your product name in Baidu and Google. If you see a page where Taobao promotes this product on the first page, it is to promote your product, so there is no need. No matter, it’s not yours, then contact the webmaster and tell him that I also sell this product, talk about my own advantages, and then analyze and tell him how to get more benefits by promoting my link.
As long as it can really bring more profits to the webmaster, then the promotional link will definitely be yours. We only need to contact those with promotions on the first page. Generally, just contacting a few is enough, after all, the traffic is only in their hands.
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Thanks to Fang Xiaofeng for his contribution