Internet hype should be an advanced form of Internet promotion. Although the entire process of early planning, mid-term packaging, and post-operation of Internet hype requires more time, financial resources, and human resources than ordinary Internet promotion forms, if Internet hype is successful, The effect of promotion is very significant.
Internet hype requires the strong assistance of the media and trolls. Only through the media’s powerful reporting and trolls’ hype induction can the entire event be spread widely and deeply, and what needs to be promoted be presented to more audiences from multiple levels. Only the effect of network hype will meet the expected goals. So why does the media provide strong support for your hype? We need to consider the news value of the entire incident from the media's perspective. In order for the media to promote the hype we planned, we must be familiar with the rules of the media circle, and then use trolls to induce the public in a timely manner to trigger the deepening of the hype.
Step 1: The events we hype have certain news value. Everything reported by the media has news value. Therefore, when we plan the event hype, we must consider whether the event is related to the recent hot spots and whether the event has Newness, whether the event has characteristics that attract public attention, etc. Then the media likes to report events that meet these characteristics.
Step 2: After a certain amount of media reports, we cannot stop inaction. We must go deeper, find contradictions or focus issues, and expand them to create entry points for public discussion. In this process, we must let a large number of trolls To play its role, after the media reported it, the navy joined the war, and through popular forums, post bars, SNS, QQ groups and other channels to conduct contradictory discussions on the hyped events from all angles, whether positive or negative, and guide the majority of netizens to participate in the discussion. Discussion, and then extract the mainstream opinions from the discussion of netizens for analysis, and then the media will carry out secondary publicity reports. At the same time, they will expose certain aspects of the incident that have not been publicly reported, gradually hyping up the incident.
Step 3: When the effect of online hype is basically achieved, consider the cooling down of the hype. An event cannot be hyped all the time. When the media and the public get tired of it, if you stop it in a timely manner, the effect will be better.
Throughout the entire hype process, the media helped us publicize reports, and trolls stimulated public interest in discussion. Good media connections and trolls who are good at assisting in hype are also important factors for the success of the hype.
Internet hype has a clear purpose. In the planning stage, we must clarify the goals of our hype and promotion. These contents mainly include: increasing brand awareness, promoting and packaging a certain product or service, solving public relations problems, etc. When it comes to Internet hype, we need to pay attention to controlling the impact of negative factors and actively expand the aspects that are beneficial to us. Internet hype has both advantages and disadvantages. We must maintain a certain degree of control when conducting Internet activities. Timely Internet hype is of great significance to Internet promotion.
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