The recent month of November has been a month filled with constant news in the Internet industry. First there was the 3Q battle, and now there is a new force on the Internet called "28 Push", which has attracted everyone's attention in the industry. However, it may be this moment full of opportunities that many hard-working individual webmasters or Internet companies, and even many IDCs have been ignoring some details of online marketing and promotion, which is the science of online sponsorship marketing.
When it comes to Internet marketing, many friends may be very familiar with it. SEM, SEO, SRO, etc. can all be said a few words. However, the author today is talking about sponsorship in Internet marketing. If this knowledge is done well, if Sponsorship is a lever that can move the earth. As long as you find a fulcrum, you can move a thousand pounds. Sometimes all it takes is one tap and it explodes. If done well, our website or company's brand is likely to become famous both internally and externally overnight. In other words, sponsorship marketing is a “Tao”. With this "Tao", Tao can give rise to one, give birth to two, and two give rise to three, and the result will be infinite!
In the current situation where the Internet is generally impetuous, it is a good choice for major companies to use low-cost marketing in their online promotion and online marketing of their websites. Soft article promotion, QQ promotion, email marketing, etc. are all booming, but if you tell these Internet companies now that they had to spend 80% of the money to do something well, now they can do it well with only 20% of the original cost. !Then the enterprise will be very interested and have intention to cooperate. I think this is also a method that most webmasters and business owners like to see.
I don’t know if you have paid attention to the rapid development of 28tweets. The website had more than 1,000 online members on the first day, nearly 3,000 webmasters in three days, and nearly 6,000 posts per day in five days. As of the time of writing this article, the author is on the sixth day of 28 push development. For such a powerful website, in addition to learning how it can develop, we as webmasters also have to think about a question: how can we use such a potential website to generate economic benefits for ourselves? . These are the points I want to mention today on Internet Marketing Sponsorship:
Sponsor Shuli Brand
Because Internet companies know too much about basic promotion and SEO work, they often ignore the foundation of an enterprise's development, which is the brand. The brand is founded on word-of-mouth and authority, so how to create that kind of word-of-mouth and authority? Sponsorship is undoubtedly It is the best way, because for Internet companies, they can get a big brand return at a small cost. For example, in the recent 28tweet incident, IDC sponsoring a server for 28tweet will have a considerable positive effect and brand value on the webmaster members of 28tweet. Moreover, taking the lead now will be more conducive to marketing to this network as an IDC in the future. Do more embedded promotion work in the promotion website, which is what I will talk about in the second part.
Advertising through sponsorship
A great feature of Internet companies is that most of them are service-oriented, which means that the actual cost is not very large. They use the not-so-large cost to gain a favorable position, penetrate into the user group, and then conduct targeted promotion and marketing. Work, this is the 28 theory I mentioned before: spend 20% of the cost to do 80% of the things. From the perspective of a very innocent child like 28 Tui, this investment is quite cost-effective.
Leverage celebrities to improve your effect
When the "beauty economy" spreads across China, the celebrity effect seems to be more powerful, especially now that the group of "star-chasers" in China is expanding day by day, and the worth of celebrities is also increasing day by day. There is also an economic wave behind them. Beginning to rise, providing a new stage for sponsorship marketing! 28Tweet is a website personally directed by Mou Changqing. Its appeal in the Internet circle is unquestionable. There are also quite a few "star followers" in the Internet community. This is why 28Tweet One of the reasons why it can create such a big momentum in the industry in just a few days. You can completely use this star effect to improve your brand effect.
Use sponsorship to create hype
Sponsorship activities are actually the best and most wonderful operational catalysts, and at the same time, operations are the best and most wonderful marketing catalysts. Many sponsors, disguised as charity, took the opportunity to hype up this event. 28 tweets can now be called an "event". Which sponsor sponsors a server at this time, or other things that are beneficial to the development of the website, can add fire to the event and take advantage of it. Go to marketing. For example, Lao K's Yanhuang Network used TX Weibo to become very popular. This is a clever use of events to create new events. The old events may not have anything to do with you, but you may be the protagonist in the new events.
How to cleverly use "sponsorship" to "market"? There is still deep water and high skills in this. The results are absolutely different for different people. Because this is a profession and an art with endless mysteries. The author is also very willing to discuss sponsorship marketing with friends to see how to bring more benefits and value to Internet companies while saving the most costs. Recently, I also registered an account with 28 tweets. It has indeed provided many valuable answers to the confusion of webmaster friends and website operation managers. I see that there are still many friends who cannot enter without the invitation code. (Contribute to readers here An invitation link: http://bbs.28tui.com/home.php?mod=invite&u=68&c=75e1b34ae4e2d64d ). The author also hopes to make progress and communicate with all my friends.
Author information: Li Ze, a researcher and practitioner of online marketing promotion, Donews columnist, iResearch columnist, and a lot of Internet experts. For more information, please visit Li Ze’s Internet Marketing Blog: http://www.yogool.com.cn
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