Nowadays, many webmasters have started shopping mall websites. They all know that selling products is the most direct way to make money, but the business of most websites is very bleak. The reason is that the brand effect is ignored. In an era of highly homogeneous products, brands determine sales, and brand planning is the key to making money for mall websites.
Many webmasters pay too much attention to SEO when operating their websites, and they only know how to leave external links every day, and look for some forums and blogs to post or reply to. Yes, SEO is important because it is the most cost-effective among many marketing methods, but you cannot go into this "dead end" and do SEO for SEO's sake. If a mall website wants to make money, in addition to ranking, it also needs to do more with brand planning and promotion.
According to statistics, among the purchasing behavior patterns of online consumers, 31.2% of consumers believe that the reputation of online sellers is the most important, 22.6% believe that product quality and brand awareness are the most important considerations for online shopping, and 13.6% choose Website visibility. It can be seen that nearly 70% of consumers consider credibility, brand awareness, and website popularity when purchasing products. Therefore, establishing a brand image is particularly important. Media and word-of-mouth should be used for publicity and promotion to increase product visibility. Secondly, focus on brand planning and continuously improve the core competitiveness of products and malls. Focus on product efficacy, sales channels, and consumers.
First, we should analyze the positioning of the mall website or online store, clarify the target customers, analyze consumer shopping needs, and then carry out all-round publicity and promotion to increase visibility:
1. Ensure that product information is true and reliable, products meet consumer requirements, and product quality is guaranteed
Try your best to display quality certificates, licenses, business licenses, etc. on the website. Although consumers will not be 100% assured when they see these qualification certificates, they at least have a psychological guarantee. In addition, 400 phone calls and forums can also increase the number of consumers. Trust in the website.
2. The service should be professional and considerate, and try our best to provide warm and thoughtful services to consumers, making them feel warm and considerate.
According to the survey, 70% of repeat customers come back because they felt the warm and thoughtful service they received when they purchased the product for the first time.
3. Payment methods should be convenient and safe, and products should be delivered in a timely manner.
About 10. 1% of consumers shop because of the payment method, and 74.4% of them want to pay via cash on delivery. Timely delivery of products is also one of the important factors in increasing consumers' repeat visits.
4. Feedback to customers and promotional activities
Let consumers get real discounts, which can win a good reputation for the mall and products.
5. Continuous improvement
Continuously improve various services to make consumers think that the mall is constantly improving and thinking about customers.
Mall website marketing uses brand effects to build an invisible marketing network into the hearts of the public and deliver products to consumers, so that we can continuously gain and maintain competitive advantages. Therefore, when webmasters operate websites or open online stores, they should pay attention to brand promotion. They should not just limit themselves to a certain technical level, but should expand their thinking.
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