Internal SEO optimization of websites has always been a key issue discussed by many SEOers. For novice SEOers, the internal optimization of the website is always a secret that is difficult to unlock. However, the more this happens, the more it will stimulate the interest of many SEOers. Perhaps this is the ability that SEOs must have to engage in website optimization. I am also engaged in SEO. Although I have successfully optimized several websites, I still know little about internal website optimization. There is a saying in the industry: "Large sites do internal links, small sites do external links." It can be understood that for large websites, the internal optimization of the website can achieve good keyword search performance through its powerful integration of on-site resources. For small sites, the content is limited. In the process of website optimization, external links are a powerful guarantee for small sites to increase the weight of the website. So, shouldn’t the small station do internal optimization? The answer is no. In fact, for small industry websites, internal SEO optimization is equally important, but it requires the continuous enrichment of internal resources in order to exert its power. Based on my own experience and analysis of excellent cases on the Internet, the author summarized several experiences in internal SEO optimization of industry websites. For netizens’ reference!
For industry websites, its purpose is to achieve product sales through the website platform. Then, it is necessary to use a series of online marketing methods to increase the visibility and website traffic of industry websites. Search engines are an important way for Internet users to obtain materials and information, and they are also in line with people's habits of obtaining information in the Internet environment. Therefore, search engine websites have developed rapidly. SEM marketing emerged in such an environment and should comply with the needs of the Internet era. Promoting industry websites through search engine optimization and increasing website traffic is a relatively recognized promotion channel for industry websites. By doing a good job in optimization and promotion, you can achieve low-cost promotion of industry websites and higher traffic conversion.
In industry website optimization and promotion, the internal optimization of the website usually targets the layout of the entire website, the setting of keywords and the streamlining of the code. These are some common sense questions. Now we want to focus on the key aspects of internal optimization of industry websites (the author believes that it includes three aspects: 1. Optimization of the website homepage; 2. Optimization of the website product column; 3. Optimization of the website news column.)
1. The homepage of an industry website is the portal of the website and the entrance for network users to fully understand the website. Its optimization is related to the ranking of the website’s core keywords and cannot be ignored. The optimization of the homepage should fully consider the user experience and search engine friendliness of the website. As much as possible, the important information of the website should be fully displayed on the homepage of the website. At the same time, taking into account the optimization of the website's search engine, the homepage of the website needs to reasonably set the articles where the website keywords appear and what kind of link strategy to adopt. 2. Internal optimization of the product display page of the website. The product page can be said to be a key page that promotes the conversion of industry website traffic. The detailed and authentic content of the product page can increase the trust of network users and promote product sales. At the same time, the link navigation of the product page must also be done well. On the one hand, the link navigation of the product page must be done well to facilitate network users to operate the website and allow network users to have a good operating experience. On the one hand: for website internal link optimization; good product links can increase the weight of website products, which is very beneficial to the optimization of product keywords. And what kind of product keywords can bring accurate traffic to the website once they have good rankings. 3. Optimization of the news section of the website. The continuous updating of website news can not only enrich the content of the website, but also carry out targeted anchor text links through news page keywords (for example, anchor text links to the core keywords of the website homepage to the homepage, which can effectively increase the weight of the website homepage) , improve the ranking of the website’s core keywords on search engines).
In general, the internal optimization of the website must not only do a good job in the overall layout, but also pay attention to the optimization of internal links on local pages. This can not only improve the keyword ranking of the website, but also improve the user experience of the website while doing good internal SEO optimization of the website. It can be said that the internal optimization of the website is an indispensable task for the website to improve the conversion rate.
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