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On December 9, 2010, the 18th HDwiki website building lecture series invited Internet soldiers to talk to you about how to carry out online marketing. "Dabing" has ten years of Internet experience. He is good at online marketing and has his own unique insights into online marketing. He has served as an online brand marketing and promotion consultant in an enterprise and has cooperated with several enterprises.
The following are the highlights of this lecture.
Moderator: Hello everyone, HDwiki Lecture No. 18: Internet soldiers talk about how to carry out online marketing, starting now
Soldier: Hello everyone
Moderator: I am very happy to invite "Internet Soldiers" to bring us the topic of "Internet Marketing" today. Hello, soldier.
Soldier: Hello everyone, I have been quite busy recently and have not been fully prepared. Please bear with me.
Host: The guest is a little embarrassed. Soldier, please introduce yourself first.
Dabing: I would like to share with you some of my experience in online marketing. I hope that everyone can encourage each other in online marketing. The direction of the Internet is to focus on sales, whether it is products or technical services.
Moderator: I once talked with Da Bing. He knows a lot about online marketing. He has worked as an online brand marketing and promotion consultant in an enterprise and has cooperated with several enterprises. His personal view is: He believes that websites can basically make a profit, but they cannot make big money. He is most optimistic about the development model of "Internet + Industry" in the future.
Da Bing: My situation is not very complicated. I have always been in sales.
Host: Well, Soldier, first of all, can you tell us what marketing is?
Dabing: I have been persisting in the Internet aspect. After all, I never learned this in school. Now, I have several websites of my own. My personal understanding of online sales is to use online tools, combined with actual products or services, to sell and generate profits. The term Internet marketing is very general. In fact, the specific point is selling things online or providing information, technical services, etc. Everyone's understanding of this will be different, and Internet marketing has many forms and methods.
Host: So what do you think are the characteristics of online marketing?
Da Bing: The characteristics of online marketing are that it can save costs, reduce inventory, and occupy less funds. Finished answering. There are many ways and methods of online marketing. Based on my many years of experience, if you make your own advantageous products and combine them with more Internet and promotion methods, you will definitely gain profits.
Moderator: Maybe many webmasters are not very clear about it. Can you briefly introduce to us some of the common online marketing methods?
Dabing: For online marketing, you can use your own website to achieve sales, or you can use Taobao, Youya, or Paipai to achieve sales. In fact, many webmasters now focus on building communities. So, I think if you want to be motivated, you must be profitable. Now the environment for selling products is actually very mature. There are more than 400 million Internet users, and a large proportion of them Everyone has online shopping experience, and Internet + industry is a good way out for webmasters.
Host: So how can we make it effective? Can you tell us about some of your success stories?
Dabing: I dedicated a period of time to building a software sales website. It took almost 3 months in 2007 to develop online marketing channels specifically for these software.
Host: Can you tell us what kind of online channel you used to do this?
Dabing: Online sales have been basically realized, and stores such as Huajun, Sky, Download Station, Pacific, IT168, Taobao, etc. have been established. Sales within a year include 1-200 sets of financial software series. To do this work, we need to be careful and organically combine downloading, registration, and payment. Users can find downloads anywhere they want to use it. If they want to register, they can register at the official website or channel agent at any time and realize online payment. Internet methods: Use Tieba, Encyclopedia, Wenku, etc., as well as stores. Now search products occupy the Baidu homepage, such as Baidu Search and General Finance. Website entries are all on the homepage, as are general financial software, Baidu search, and basic downloads.
Host: Haha, just do whatever you can think of. You just mentioned that the "network + entity" model is your favorite model, so do you have any good suggestions for community websites that are just starting out?
Da Bing: Yes, community websites are actually more difficult to build. If it is popular and large-scale, it is not easy to make the community network bigger and more complete now. The competition is too fierce. It is better to build a professional community site with its own advantages. In terms of community websites, there is indeed not much Do more research, I have no experience in this area, so skip it...
Host: Haha, Soldier is really a very down-to-earth person. Let's change the subject. At present, Internet hype is a very important means of Internet marketing. What do you think of the relationship between them? How to achieve the purpose of Internet marketing through Internet hype?
Soldier: Internet hype is best combined with marketing. But the problem of hype is either to use clever means and use less money, or to invest money and use the power of online media to achieve it. We can invite a few friends to talk about this hype issue in the future. They are the Oak website director Wen Shihao and his good partner Yang Pin mentioned earlier.
Moderator: Well, okay, we can invite them to talk about the topic of "Internet Hype" in the next few lectures.
Soldier: OK
Moderator: Let’s shift the topic to the webmaster! Nowadays, many webmasters lack "technology, team and initial capital". How can they achieve the online profitability you mentioned?
Soldier: Webmaster is often synonymous with community moderators. In fact, webmaster is a group and a profession. Being a webmaster is actually a very hard and difficult choice, especially for a full-time webmaster.
In fact, I feel that I have never developed myself into a full-time webmaster. It seems that the webmaster is the district chief and chief rudder of the community. I think it is better not to limit myself. Look at so many Taobao store owners who are making a lot of money. Bags of money are very greedy. In fact, it is very simple. It is the normalization of the Internet + the consumerization of the Internet. Use Internet tools to sell products, put aside the sacred and arduous mission of the webmaster, and do specific online sales. After summing up certain experiences, you can also give When companies provide online marketing planning guidance or training, this is basically how I do it. I have never experienced a community, and the history of making online sales websites is indeed 10 years old. One of the earliest registered domain names that can be queried is .com.cn registered in August 2001 by Wanwang. , an earlier .com was registered in Wanwang in 2000, and later the price increased and was transferred to Qishang Online. There are currently about 10 websites. But due to neglect of management, mainly due to lack of time, sales are generated at these sites. As long as there are sales and profits, we will have the motivation and energy to do things.
Webmasters must be able to endure loneliness and have direction and goals. My path this year is to go beyond the scope of selling products online and work as an online marketing guide and online marketing consultant for enterprises. Therefore, the development of webmasters must be comprehensive. Language communication skills, psychological quality, and negotiation skills must be improved. I have successively served a decoration company, an automotive supplies company, and a film and television media company. This is a little gain in online marketing this year.
Now I am working in an IT training center. In fact, there are many people contacting me, but I don’t have time. There are many big companies among them. The direction of online marketing guidance is promising. I have been talking about this in other webmaster groups since the beginning of the year. Facts have proved that many companies have this need. This is generally the case for the companies I serve. The general charging standard is a service period of 3 months. The fee is 20,000, and you can go there one day a week.
Internet marketing covers a wide range, which can be summarized as website production, website optimization, online brand marketing and promotion, including Baidu bidding, Google bidding, and online media promotion. We have just begun to reach the threshold of annual salary of 100,000
Host: Haha, 100,000, this is a number that many webmasters dare not even think about.
Dabing: I have never thought about it before. I am only referring to the salary of Internet marketing. Therefore, there is still something to be done in this direction.
Host: Now I’m more curious about how you managed to get so many big companies to give you a service fee of 20,000 yuan. Do you have any tricks you can tell us about? Is it your brand, your personal influence, or something else?
Dabing: There is no brand for this. Currently, it cannot achieve the same level of efforts as those big names in online marketing. It is basically negotiated on an individual basis. There are many companies that do not have time to negotiate, such as China Automobile, Daxin Textile, and Several hospitals and beauty salons are all businesses that are willing to spend money. If you can't arrange the time, you can only gain and lose.
The companies we cooperate with must conduct careful research. Combined with reality, the power of the Internet is brought into play in enterprises, and the first one in front is the decoration company.
Moderator: Haha, it seems that you still haven’t dug out the valuable information from the guests. If you have the opportunity, Dabing can tell us how you attracted these big customers!
Dabing: I have never thought about it before. Speaking of decoration companies, let me say a few words. The last marketing meeting held by the company Leyu Online, Dongyi Risheng, Baidu invested 1.5K a day, and Google invested 3K a day, almost a month. The bidding investment of more than 100,000 yuan was just bidding, and at the meeting, more than 10 people, including the boss, attended. This shows how hungry large companies and small and medium-sized enterprises are for online marketing.
Moderator: Okay, soldier, my last question is, you have so many years of experience in Internet marketing, what do you think about Internet marketing team building?
Da Bing: A team must be a united and cooperative team. This also has certain conditions. It is strong and can form a large team. If you don’t have the budget, just start a business slowly with a few good friends, or just do it yourself. Remember Choosing a webmaster or Internet marketing means fighting against yourself, enduring loneliness, and tempering your self-confidence. Once you have achieved results, you must still go out and go out into the world. Your experience + experience is your stepping stone, the key to opening the door to wealth. In the process of career development in life, everyone will meet some noble people, discover more, and learn more.