If you want to do EDM email marketing, the first step is to collect user email addresses. So how to collect user email addresses?
1. Purchase from the company or others.
This is the simplest method. Search on the search engine. There will be many people selling them, and the price is not expensive. Zhao Bingquan once bought 5 million email addresses for more than 100 yuan. But the disadvantage of this is that the email addresses are not expensive. The quality is not good.
Of course, you can also spend more money to buy it through Witkey tasks, etc. It is best to buy something that no one else has used. The more accurate way is to buy from service providers that provide mass email platforms, but the price is also relatively high.
2. Collect through activities
Generally, large companies collect email addresses through events, which is more accurate and more expensive. The basic steps are to plan online activities - go to relevant websites to place ads for this event - and users need to fill in their email addresses to participate. A while ago, many group buying websites also used this method to collect email addresses. Like buying a BMW for 0 yuan, buying an ipAD for 1 yuan, and getting a 10 yuan voucher upon registration, etc.
3. Collected through social networks
For example, on Weibo, there are many posts like "Forward this post and leave your email address, and you will get the latest information on network optimization techniques." In addition to getting your email address, you can also add fans. Zhao Bingquan has also participated in such activities and obtained a lot of useful information. This kind of leaving an email address and posting free information is also available in many forums. The email addresses collected are also more accurate, but it is more tiring.
4. Collect the user’s email address
This requires the use of some email collectors. Search, there are many free and easy-to-use software, and the operation is relatively simple. You can collect email addresses on web pages through keywords, or directly collect email addresses in QQ groups. It is relatively accurate to collect QQ group mailboxes. It can be collected by the name of the group, or by region, age, hobbies, etc. You can also collect the mailboxes of Alibaba and Taobao. The users of Chengxintong are all authenticated by their real names. There are also mailboxes on Aliwangwang. These are collected more accurately.
5. Collection through library
For example, Baidu Wenku, Sina Wenku, etc., if you search with keywords such as email, and then select the .xls format, you can search for many email files, but these emails may have been used by many people and are not easy to use.
6. Go to the Internet marketing forum area to download
There are similar downloads in the download section of many Internet marketing forums, so you can look for them.
7. Email address of existing members
If you have a forum or something, the emails of these registered members are the best, very accurate, and the easiest to obtain. In order to prevent those members who register with random email addresses, you can set it to require email activation after registration before you can use it.
The author of this article, Zhao Bingquan, was first published on Zhao Bingquan’s Internet marketing blog ( www.PRbeijing.com ). Please indicate when reprinting. Thanks.
Thanks to Zhao Bingquan for his contribution