Real estate, decoration, cars, marriage, and early childhood education are five aspects that we repeat throughout our lives. Simply put, we are born so that we can have a home of our own in the future. After we have a home, we want to educate our children well, so this place Community operations should take these five aspects as breakthrough points. If you look carefully at Hualong Alley, Fuzhou Convenience Network and others have done these five points very well, breakthroughs should also be made from these five aspects. No matter how strong the opponent is, I want to be able to fight my way out if these five aspects are perfected.
If you want to do any of these five aspects, you must use team strategies to operate these five aspects better. So friends who want to make breakthroughs from local websites, I personally think that team is more important than creativity. Good ideas do not have a team to act on them. I think It is half a beat behind others, and a third-rate creative team will run half a beat faster than others.
To find a breakthrough, we must start with the key points. Each team member has a division of labor. Each person is responsible for a channel. This way, each team member will have something to do and something to think about. They will not follow the leader's thoughts and think alone. By operating his own channel, everyone will have more things to do, and will not think about how to improve the overall website traffic and website user experience, because he only needs to focus on the channel he operates first.
My personal opinion:
1. Real estate: Mainly focus on real estate related information, real estate agency information, real estate buying and selling information, real estate leasing information. The information should be obtained from local businesses so that there can be greater breakthroughs.
2. Decoration: There are many decoration companies in each region, and decoration is not just a matter of one or two companies. It requires design, purchase of materials, and other information.
3. Cars: There is a lot of information in 4S stores across the country, both for car sales and car rentals. Each business is thinking about how to push out its own information, but some people who want to rent cars and those who want to buy a car also want to start with Learn some relevant matters over the phone.
4. Marriage: Basically everyone will experience marriage. There are a lot of things to do in getting married. If you can do it one by one, it will be a big and powerful message.
5. Young children: Parents are very concerned about their children’s education. If you can focus on the operation, I think children will become a feature of your website.
From the above five aspects, if there is no team to do it alone, he can only operate one aspect. If you operate one aspect alone, it is easy for others to feel that you are only in this aspect. When you want to operate other aspects, it will be more difficult to break through. , so we want to build a local community with a team and divide the labor to operate the channel, so that the breakthrough point will be greater.
Many people have talked about a point that is to break through in one place first, and then operate other content after the breakthrough. Personally, I don’t raise my hand to agree. If you mainly operate one content, others may think that you are a specialized community in this area. , rather than a living community, so if we want others to avoid misunderstandings in this regard, I think we should start to make breakthroughs from the second and third aspects. This breakthrough depends on the team. Without a team, I think it would be difficult to succeed in today’s society.
A few words of personal warning to everyone in the team:
Team operation:
"Humor is king in team operation, and division of labor is second."
Recruiting team members:
"When recruiting team members, principles are king and technology is second. The most important thing is to be able to persist and have confidence."
Yan Youpeng's personal blog: http://www.yanyoupeng.com/post/18.html
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Thanks to Yan Youpeng for his contribution