Nothing is impossible, only unimaginable! In today's Internet, no matter how big the cold wave is, it can't freeze the birth of creativity, and no matter how small the space is, webmasters can flock to it! The history of the Internet is truly a matter of a blink of an eye. Two years ago, when we were still talking about Craigslist abroad, the domestic 58 market is now in full swing, and individual webmasters are not idle either. All kinds of classified information websites are springing up like mushrooms, and those with more strength are doing it. Go to big stations across the country to grab the market, and those who are just starting out will basically choose local classification!
For individual webmasters to classify information, my personal opinion is that national classification is the least cost-effective and has the least prospects! The three mountains above (58, Ganji, and Common People) are already in danger. How can individual webmasters do this? Shadow! Not to mention creativity and financing, the creativity of classified information has been trapped, and financing will basically not bypass those three mountains and it will be your turn! So for individual webmasters and small teams, do local and industry Classified information is the best choice! However, the local classified information of individual webmasters is now in a difficult situation! The first pressure faced is the local information port portal! The disparity between funds and technology lies there first, and local information portals generally start out They are all relatively early and have captured users' usage habits. They also have a wide reputation. It is difficult to grab them! Again, the larger national classified information sites mentioned above are deeply rooted in the hearts of the people and have extremely high weight. I think It is also difficult to surpass! Nowadays, open source classified information programs are everywhere, and building a classified information station has become a fool-like operation. There may be no less than a dozen classified information sites in one area, so individual webmasters have local classified information websites. We are still living in the cracks! Traffic is difficult to attract, advertising prices are difficult to raise, income and expenditure are seriously imbalanced, etc. Situations will occur!
How to build your own site under such circumstances has become the first issue that classified information stations must consider! Personally, I think it is necessary to do the following aspects first:
1: First of all, it is a unique and easy-to-remember name. This is your brand and logo. For example, everyone should know about Zhaochafa in Inner Mongolia and Dibao.com in Nanchang. The name is unique, the site is unique, and it is easy to retain the brand. Repeat customers! If all of them were XXX classified information websites, with so many classified information websites, who would remember yours?
2: The classification is clear and the publishing management is simple! There are so many sites, and it is impossible for users to publish them all. They will only pick the most convenient sites with suitable categories to publish! If users cannot find a suitable category on your site for a long time, There are many tedious steps to publish, and in the end, many people will choose to give up and turn to other sites!
3: Try your best to attract local traffic. These methods are often introduced in relevant articles on the webmaster's website! Exchange links with local sites, post in local forums, join local QQ groups for publicity, etc.! First of all, make sure it is local. Traffic, if too much foreign traffic only brings a lot of spam! This will leave a bad impression on local users!
4: Buy ads in an appropriate amount. Alimama is a good platform. You can buy ads for many local sites. No matter how big the traffic is, make a good advertising picture and combine it with your unique site name. Get familiar with it first and accumulate potential. users, let everyone know that there is a website like yours in the local area, and pave the way for future development!
5: Cooperate with local advertising media. This requires you to have a certain traffic base, and then you can cooperate with some local advertising media, such as the now very popular DM newspaper! My Suzhou Convenience Network cooperates with the local Jinshixun newspaper Through cooperation, a separate section was obtained, which brought many users to the site!
6: Strong business negotiation skills! This is something that many webmasters lack, including myself! This is very useful in merchant cooperation and advertising transactions! If you have this ability, you can cooperate with merchants and launch co-branded cards. Activities such as the exchange of store advertising and site advertising, and in advertising transactions, will not lack confidence, resulting in a disparity in income!
But up to now, the author's own Suzhou Convenience Network ( http://www.akeyi.com ) has not yet emerged from the profit dilemma, and its revenue and expenditure are basically balanced. However, further expansion of the profit scope needs to be studied! I hope everyone can express their opinions more , improve together and make progress together!
The personal space of the author moonswamp. This article only represents the author's views and has nothing to do with the position of the webmaster network.