Comparison of the differences between SEO optimization and search promotion
Differences, advantages and disadvantages:
1. Search promotion: quick results. The ranking is stable. Keywords can rank high regardless of whether they are popular or not. Limited to a certain search engine; fully equipped with marketing consultants and optimization tools. There is no limit to the number of keywords. Pay per click.
2. SEO optimization: slow results. Rankings wobble. Keywords are classified into popular ones and not popular ones. Popular keywords are highly competitive and difficult to rank. Covers all major search engines; marketing consultants and optimization tools are not complete. Key words are ranked, but there is also a long tail theory in SEO optimization. There is no charge for natural ranking.
First of all, let’s make a statement: SEO all serves SEM.
The work done by SEO optimization and search promotion is all for online marketing. So it is difficult to have an excellent ruling standard. But what is certain is that SEO optimization and search promotion are equally important. The website itself is the most important place in e-commerce activities. SEO optimization is more conducive to improving user experience and better serving search engines. It can be said that the website that search engines like is the website that users like.
SEO optimization is divided into: white hat SEO and black hat SEO
1. White hat SEO serves a good user experience and search engine friendliness ranking.
2. Black hat SEO is a method that harms user experience and deceives search engine ranking algorithms through cheating.
SEO is just a type of online promotion, search engine manual optimization is just a conventional weapon, and Baidu bidding is a super weapon. Of course, as a marketing website, it must be optimized. Specialists who master Baidu bidding optimization must understand SEO. Only in this way can we achieve the perfect combination of artificial intelligence SEO and Baidu paid bidding promotion, and create the greatest commercial value with the least money. The purpose of both is to bring customers through search engines and increase sales.
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Thanks to Liang Wenzhu for his contribution