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Serial blog creates super popularity
There are two understandings of serialization, one is to be continued, and the other is continuous updating. To be continued type of blog is very suitable for professional writers to serialize their own works. Like the Tieba marketing mentioned earlier in this series of articles, purchase links will be inserted at a certain point in the series.
Here we will discuss the continuous update type of blog marketing in detail. After the Internet has been baptized for a relatively long period of time, netizens have become more vigilant about surfing the Internet, absorbing information faster and faster, and have become more rational. Blogs with a hype nature are often no longer able to attract attention so easily, and thus they turn to professional blogs. topic.
For example, on Sina, an author in her early 30s who calls herself a little beauty posted her skin care tips. Her success can be reflected in the fact that netizens call her a little beauty. At a certain age, it is rare to be called small. She uses her own personal experience to share her tips on how women take care of themselves on her Sina blog every day. New female fans visit her blog every day, creating more than 5 million visits in half a year. With the help of this influence, many fans of the skin care products she mentioned in some articles naturally accepted her recommendations and followed the links to purchase them. In addition to receiving commissions from consumption links, she has also become one of the celebrities on Sina Blog. At the same time, the publishing house also contacted her to publish her experience.
In addition to women's beauty and skin care, there are many celebrity blogs on Sina blogs about stock trading, weight loss, and health care. They are all very good at using their experience to accumulate fans, thereby generating influence, and then using influence for marketing. In addition to direct product sales, blog advertising space rental is also a way to make money.
Companies use blogs to promote their products or services
Both corporate and personal brands need to be promoted. The difference is that individuals mainly focus on interests, while businesses need to focus on products or services provided. When enterprises carry out blog marketing, they can sort it out through the following questions:
1. Which industry does the product or service provided by the company belong to?
2. What are the needs of the product’s consumer groups?
3. How to build enough trust for consumers?
4. If you could describe a product clearly in one sentence, what would it be?
5. How can users purchase products?
Using blogs to promote corporate products is the same as sales promotion. Without sufficient trust and in-place demand, customers will not pay. However, corporate blogs are different from corporate websites in that they lack a variety of transformations and can only use fixed text patterns to express meaning. Therefore, companies can do blog marketing from the following two perspectives:
1. Provide professional training knowledge or explanations for products. For example, if the company sells office furniture, the blog can serialize a large number of office environment furnishings, even office feng shui, office bonsai, etc. Starting from the application in the office, we will talk about what furniture should be used to entertain VIPs and what kind of chairs employees can sit on to get more passion.
2. Export the corporate culture. After all, words are the best entity used to describe culture, allowing employees to share their work experiences and customer stories on blogs. These can increase customers' trust and allow corporate culture to be reflected in employees' writing.
Multimedia blog marketing can create unexpected surprises
Although the Internet mainly transmits graphics and text, in an era when broadband is becoming more and more widespread, transmitting audio and video has become a popular application of the Internet. The combination of audio and video in blogs will produce unexpected effects.
This is already an old trick in training blogs. Corporate blogs can also learn from this model, shooting image videos for your company to enhance the sense of strength, shooting application videos for your products to increase demand, and recording good customer testimonials for your company to increase customers' trust in you. A sense of trust. Using multimedia methods, only the expression changes, but the principle remains the same.
Thanks to Gougliang for his contribution