For two consecutive days, I analyzed the website building process and profit points of local classified information websites. Today we finally talk about our old profession. Regarding the optimization and promotion of local classified information websites, in fact, this is mainly for people to read, so don’t criticize me if you are an experienced person.
1.SEO.
Baidu gives a relatively high weight to classified information websites, which results in some unpopular keyword classified information websites ranking higher on Baidu, while some very popular keywords also have good Baidu ranking results.
Let’s give an example. Searching for the keyword "Jinan second-hand cars", about 11,200,000 related web pages were found. The Baidu index is around 900, which can be regarded as a relatively popular word. Basically, all the first pages are classified information websites. . Many of the first pages that appear when searching for certain industry terms are also classified information websites. What does this mean? This shows that Baidu trusts classified information websites more and gives them a higher weight.
This is good news for seoer, which means that when building a classified information website, you don’t need to worry about finding relevant news and information to update the website content like you do when building a corporate website, because all the information in life can become the content of the website. . All you need to do is optimize the title description keywords, and then start filling in the content. This is relatively simple. If you want the ranking of a section to rise quickly, then focus on posting content in that section. The more search engines include it, the more your ranking will naturally rise. Of course, one thing you need to know is that there are already large classified information websites. If you want to join them and surpass them in rankings, the first thing you need is a good user experience. You have functions that others do not have. , what others have is better than what you have. Only in this way can you retain people. Only by retaining people can your popularity begin to accumulate. If you give up a user-friendly interface in order to please search engines, you will lose more than you gain. Just like the "site group" that SEOER talks about all day long, their approach will be favored by search engines, but it does not improve the website itself and is just "fooling" search engines. If you want to build a website and make money from the website, rather than be a "Taobao customer" or make money from "L-carnitine", then you should think about how to give users a more friendly experience.
If you just have a good ranking, it does not mean that you have succeeded. It just means that you have achieved a staged "victory". Because good rankings do not necessarily bring a lot of traffic. Because you want to see which stations are ranked above and below you. People are wary of unfamiliar things, and the same goes for websites. Still in the example just now, I want to buy a second-hand car, and then I search for "Jinan second-hand car" on Baidu and there is 58 or if I am going to the market, I will order it without hesitation, but when I see other sites, I will hesitate, only When I can't find what I want on 58 and Ganji, I will choose other websites. If I still have no results at other stations, I will still go to 58 and Ganji in the future, but if I have gains at other stations, then I will think that this station is more professional than 58 and Ganji in this field. If I still go to 58 and Ganji in the future, If there is a need in this regard, I will go to that station instead of choosing 58 and go to the market. This is how user experience comes about.
2. Promotion.
Promotion and publicity are also very important. Others are just doing network optimization or network promotion, but you have come into people's real life, and people's trust in you will increase, because people have a lot of knowledge about invisible and intangible things. Everyone will be a little wary. If funds allow, you can do some charity activities. At this time, you must not imitate Lei Feng. Doing good deeds without leaving a name is a loss-making business, and if you have the opportunity, you must get together and join a group. If you do charity by yourself, the media may not interview you, but if many people do it at the same time, If you are doing charity, the media will appear. Of course, if you who are reading this article are not a grassroots webmaster, but a big boss or a subordinate of a big boss who is preparing to build a classified information website, you can choose to organize a larger charity event yourself, such as Send warmth to low-income households, support out-of-school children, etc., and then invite the media to the scene. As long as you have capital, you can do whatever you want.
Do some activities similar to parties (provided your website has a "community"), choose a place with a large flow of people, and bring promotional materials such as the website's LOGO, which should be large and eye-catching. You can use X stands or banners that can be seen by passers-by. Print media advertising. This requires you to have relatively sufficient funds and place a few ads in provincial newspapers or write two soft articles. TV, radio advertising. Generally speaking, the purpose of promotion is to get your website off the Internet and into people's lives. If they can often see your website in their lives, they will have a certain impression of your website. trust. If you always present a positive and friendly image, then they will feel friendly. When they are looking for relevant information, why wouldn't they go to your site? If they find any imperfections in your website, they will not choose to leave, but will give you suggestions for modification. If your website can reach this point, it means that you are truly successful.
【Related articles】
About the business strategy of regional classified information website (1)
About the business strategy of regional classified information website (2)
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