A few years ago, if we needed to rent a house, we would habitually search for "rent in a certain area" on a search engine. Now, if we need to rent a house, our first reaction is to go to 58.com or Ganji.com. This shows that classified information websites have successfully penetrated into our online life and have become an indispensable part of our online life like search engines.
If you choose to build a classified information website now, many people may tell you that it is too late to start now. Who can do better than 58 and Ganji? It can be said here that it is not too late to do it now. The reason? Although 58 and Ganji are very good and powerful, the most important thing about classified information websites is their regional nature. No matter how detailed 58 and Ganji are, they cannot cover all industries in all cities. This means that you can do classified information, but you can only do local classified information now.
The advantage of producing local classified information is that you can have a good grasp of the specific local conditions, such as which industries are more common in the local area, or what local specialties are available, or where the local industries are concentrated (this is the idea for later profit, (will be mentioned later), or places with a lot of local traffic (required for later promotion) Okay, the bright prospects have been painted, let’s talk about the cruel reality.
In fact, the cruelty lies in the fact that 58 and Ganji have successfully emerged and surrounded the fledgling website. Everyone wants to make money, and 58 and Ganji are not saying that classified information is just for convenience. If you want to compete with them for the cake, well, first see if you are strong enough. They have passed the test of time and have taken root in the hearts of users. Just like when people search online, they first think of Baidu, when chatting, they first think of QQ, when using voicemail, they first think of YY, and when using email, they use NetEase. Users have already formed a mindset, and changing their habits is not something that can be done in a short time. It also takes time to do it. If changes are made forcefully, it will be like QQ losing people's hearts during the war between QQ and 360. Now let’s get down to business.
1. Early planning. No matter what website you want to build, you need a detailed investigation in the early stage. What you need to investigate include: user needs, user usage habits and everything related to users. Users are God, they will bring traffic to your website. I think no one should object to this. After completing the investigation, you need to know what you can provide to users. This is crucial as it relates to user experience. User experience, everyone knows what it means for a website, right?
2. Website production. Okay, this sentence may sound like nonsense. What I want to express is to participate in the entire production process (this is for people who are looking for someone to build a website), communicate well with technology, and share your ideas with technology. A good technology will often come up with a lot of constructive suggestions. Opinions come from
3. When the website is online and promoted, fill the website with content, whether it is true or false. The next step is to find a more catchy name. Finally, apply for a domain name that is simple and easy to remember. These are all needed for promotion. The first is online promotion. Needless to say, search engine optimization is a must. I won’t go into details on how to do it, such as soft articles, knowledge Q&A, forums and blogs. There are also various mass sending tools such as viral marketing, QQ group promotion, mass mailing, etc. However, I don’t recommend you to use this trick here. Although it will increase your exposure in a short period of time, it is not conducive to long-term development. After all, if you open your mailbox and see a piece of spam from a certain website, it will be very annoying. Offline promotion is also indispensable. Of course, this requires the website to have a certain degree of popularity and visibility. Do a few newspaper ads, and don’t miss out on radio ads. As for TV ads, you can also consider them if you have sufficient funds.
4. After analyzing the profit points, now that your website has become well-known and popular, do you still plan to continue doing charity and welfare? Of course not! So now you need to consider the profitability of the website. Don't blindly follow big websites. Their profit models may not be suitable for you. What suits your needs should be analyzed based on your website and the actual local conditions.
This article was originally published on Esouluo ( http://www.esouluo.com ). Please indicate when reprinting
Thanks to E Search for your contribution