I have had the habit of keeping a diary since I started to remember things. Of course, the diaries before junior high school were those that wrote about the things of the day, with almost no personal feelings; but after high school, especially after the beginning of love, the diaries were full of They are all the "love and love" between little boys and little girls; after work, the diary contains more summaries and experiences of each day, and the habit of keeping diaries has persisted to this day. Of course, I don’t find it difficult to write articles. I remember that when I was studying, I often submitted my "beautiful articles" to the school magazine, local newspapers, and some domestic periodicals, and I also made a small amount of pocket money. However, after I became a webmaster and slowly read many experience articles on Admin5, I gradually realized that many of the articles I had read before were actually soft articles.
On December 12, I finally mustered up the courage to submit my first soft article [Luo Yanyi: A good webmaster is first a good netizen] to Admin5 ( http://www.admin5.com/article/20101212/298200 .shtml ), I didn’t expect that the first article passed the review smoothly (think about the adoption rate of submissions to newspapers in the past, which was only 60%). It’s really a mixture of sadness and joy! Fortunately, my first soft article has been recognized by my peers. , sadly I am still very unfamiliar with soft articles. Therefore, I compiled some of the key points that the seniors have summarized that soft writing must have, for friends like me who have just come into contact with soft writing.
Great points 1. Draft a good article title
We all know that whether you are writing an article or a report, if the title alone is not attractive, do you still want to read it? A creative and attractive title, the title is like a person's face, if this If a person has a good-looking face, many people will pay attention to him, and the rate of return will be very high. If the person's face is ordinary, of course there will be no obvious effect, and it is indeed out of reach to achieve the best effect, so We first need to think of a creative title, and the title should also be attractive. What is creativity? We all know that Sister Feng is popular because she looks very "creative". Therefore, a good title is half the battle. In fact, when you think about the title, you will realize that the title of the soft article is purely derived from your own invention, so I believe that smart friends can easily think of a creative title.
Great point 2. The content of soft articles must meet the needs of readers.
After writing the title of the soft article, we are going to write the article. At the beginning, some of my friends may be like me. They feel that writing soft articles seems quite difficult, and they wish they could study liberal arts in college. I have been writing articles for so many years, but writing soft articles is still quite difficult. But what I deeply understand is that as long as you have the courage, as long as you can write and form sentences, you can create a successful soft article, and the content of the soft article only needs to be centered around the news you choose, and you must also be careful when writing the soft article content. Write around the title so that you can successfully write soft content. Soft articles are actually a form of advertising, and they are a clearer way of portraying the writer's intention (writer's intention = customer's intention). Of course, when writing soft articles, you must remember not to write illegal information. If the information is illegal, then it will not be of any benefit to your soft articles, so I suggest not to write them, and do not use the soft articles as advertising. I don’t think anyone will use the soft articles as advertising. Like, smart editors will not let your article pass review.
Great point 3. Keywords and link addresses appearing in soft articles
Don’t forget that the purpose of soft articles is to advertise, so keywords and link addresses must appear at the end of the soft articles. This is very helpful for your SEO, and adding link addresses will help you promote your website. When others find out If your soft articles are more meaningful, they will pay attention to your website, and then they will enter your website to find out. However, don’t appear too many keywords and link addresses in soft articles. I think you don’t like to see Yitui advertisements, right? So, the link address only appears once, and don’t add super keywords to the keywords. Links (it seems useless if you add them. Smart editors will still handle it for you. In order to reduce the work of busy editors, don’t bother with it).
Great point 4. The type of website for soft article submission must be appropriate.
Since soft articles are a form of advertising, soft article submissions must be submitted to corresponding websites according to different types of soft articles, and generally they must be submitted to websites with relatively high weight. For example, if colleges and universities in Guangxi want to write admissions soft articles, should it be more suitable to put them on the Guangxi recruitment website? What I mean is that if you write soft articles on the Internet, then you should submit them to the Internet, which will be easier to review. Of course, you can also submit your soft articles to some forums with higher weight, so that people will read your soft articles. There will be more, and you have to remember not to submit too much when submitting. It is useless to submit too much. Search engines will not include the information that has been included, so everyone must understand this, and you submit You should also pay attention to whether someone has reprinted it somewhere. Reprinting an article will be of great benefit to you.
Great point 5. How to hype soft articles
When the soft article submission passes the review, don’t forget to hype it up while you are excited. At present, we have many methods of speculation. Now the simplest and most direct method of speculation is to find trolls. However, some friends don’t like to spend this money to find trolls for hype. Then we can let our soft articles automatically attract popularity, or search for It's okay to ask a friend to help you. According to unreliable sources, during the war between 360 and QQ, there were reports that the navy played a huge role. Since there are no trolls, now we can only post soft articles on the Internet and rely on the soft articles themselves to attract people and attention. Although the effect is not very good, it will have a certain effect. Of course, the fastest and most obvious effect is the trolls. .
Okay, that’s all I’ve written today. Looking at what’s written above, it seems that I already have several strong points for soft writing, so now I’m going to Hong’s house for dinner after get off work. It's not well written, so I hope the experts in soft writing won't break the bank.
About the author:
Luo Yanyi, whose online name is Happy Hongfei, works as the editor of the "Recruitment and Employment" column of the public channel of Guangxi TV Station and the chief editor of the Guangxi Recruitment Network ( www.gxzk.cn ).
Author Happy Hongfei’s personal space