In the current promotion work that webmasters choose to optimize for search engines, why does this happen? That's because Baidu and Google are two different Internet search engine companies, and the website ranking algorithms used by the two search engines are also different. Therefore, when promoting products or websites, they must be based on the customer-oriented products of the website. When choosing a search engine, the website that chooses Baidu is basically aimed at domestic customers, and the website that chooses Google is generally for the marketing and promotion of some high-end or Asian products. So we need to fully understand the different promotion methods and algorithms of the two search engines. The difference between the two search engines is that promoting us will have twice the result with half the effort.
Next, let’s enter today’s focus and take you to explore the differences in optimization development between Baidu and Google, which are also different secrets.
The first thing you should understand is that it starts with inclusion, because once a website is promoted, the first task is to be included by search engines. This is the basis of ranking. Only included page websites can have the opportunity to obtain website rankings, so it is said that those that have not been included It is impossible for the page to be ranked for relevant search engine keywords. In terms of inclusion, Google can easily include new websites or new pages. One or two simple external links can induce the appearance of new URLs. Generally, Google will include them quickly. Google does not have great requirements for the originality of website content. Ranking a good website on Google needs to go through the test of the sandbox. This is why we often say that new websites on the Google homepage are very fast, but it is not easy to obtain long-term and stable keyword rankings. Baidu is completely opposite to Google in this aspect. It has always been a problem for Baidu to include new websites. However, recently there have been many new websites that Baidu has started to include in seconds. Compared with Google, Baidu has to include them more quickly. This may also be Baidu's aim. A kind of changing algorithm, but what we are talking about here are some big aspects, this summarizes it! Baidu generally has an assessment period for new sites to be included. If the new website is properly maintained, such as this site, once it is included by Baidu, it will be much easier to obtain keyword rankings and website traffic than Google. The cultivation is very important. Important reminder: Baidu inspects and maintains the new site in the early stage, try to use original articles for regular and quantitative updates, and cultivate the habit of Baidu spider crawling. Once Baidu inspection period is over, once it is included by Baidu, then what awaits you will be It’s impressive rankings and traffic.
Baidu and Google are also completely different in terms of website weight structure. Generally, the home page has the highest weight on Baidu. If the home page of a SEO website that is promoted for Baidu does not have a high weight, Baidu will deem the website to be downgraded because it is larger than Google. Some traffic keyword rankings still come from the home page. Google treats all website pages equally, and all pages have the opportunity to obtain very good rankings. The different treatment of these two search engines also fully illustrates that when we promote different search engines, we must consider the website structure and different keyword distribution in the early stages of building the website, so as to avoid later rectification of the website and being demoted by search engines.
Baidu and Google also have completely different judgment results when it comes to building external links to websites. Generally speaking, the difference between the rankings of two Google websites can generally be seen from the number of external links to the website. It does not matter which website has the higher external links. It is much better than the lower website in terms of quality and quantity. Baidu also has its own evaluation of external links. The well-known one is the relevance of external links. If your Baidu external links appear on websites with very relevant relevance, they will be recognized by Baidu as high-quality external links, which will improve your external links. Website keyword ranking, but if there are some irrelevant websites in your Baidu external links, they will be considered as low-quality external links, which will have an impact on the ranking. So we often say now that Baidu external links should not always focus on a quantitative advantage. If you build Baidu external links with high quality and high relevance from the beginning, your website will get great promotion effects in the future. .
When maintaining website rankings in the later stage, you also need to take into account the differences between Baidu and Google. Baidu's website rankings often change frequently with Baidu's small-scale and large-scale updates, and the website traffic and keyword rankings promoted will also change. It is constantly changing with Baidu's update cycle, and it will not be stable until the website accumulates a certain Baidu weight value. On the contrary, Google is different. Google's way of handling website rankings has always been gradual, without big ups and downs. The two methods of punishing websites are also different. If Baidu discovers that a website is cheating, it will completely reduce the ranking and traffic of the cheating website on one page. On the contrary, Google rarely uses this direct suppression method of punishment.
Basically, Baidu and Google are two different search engines. There are many key points that we should pay attention to when promoting our website, but the difference between the two is not essentially different, which is what I often said before. For such search engines, as long as we start from the basic essence of SEO, we can get considerable website promotion results by starting from the basics, and we all need to be calm.
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Thanks owangyongo for your contribution