Hello everyone, today I will tell you what measures need to be taken after Baidu algorithm adjustment. We know that Baidu has made a large-scale change in the past month. First of all, the change is mainly divided into two aspects: 1. It has given advance notice to many brand websites. This is undoubtedly because it has changed the ICOs of many brand websites. called. For example, when we search "58" on Baidu, we can see that 58.com has an ico tag in front of it, and then enter: "Shoe City". There is also an ico tag in front of the website, which means that it is the ico tag of the brand website. It will be extracted automatically. 2. We found that many popular keywords appear on inner pages. Generally speaking, the weight of inner pages is relatively low, whether it is a large website or a small website. So why do the internal pages of some large websites have good rankings? It is easy to see that it is obvious for large websites in advance, so we find that the living space of our small and medium-sized websites is getting less and less! Maybe Baidu is making a tentative adjustment this time and will respond in two months, but this proves to us a key point: if your website is in a relatively narrow industry, we should develop it in a small and refined way; use As a proverb goes: Although a sparrow is small, it has all the internal organs! That is to say, our website must be fully standardized Baidu optimization!
Our website must have an ico tag
Our website must have a complete system. Our pages should have their own unique trademark, which is a logo. We must establish the brand meaning of the website. This brand awareness will increase the credibility of our website for small and medium-sized websites. Then Baidu will also comment on the credibility of our website from many aspects, so it is recommended that all our websites establish ico tags. Although it will not extract it, it will rate based on the ico tag of your website. This allows Baidu to give our website a higher rating.
Our website must have robots
From this Baidu adjustment, we can see Baidu's overall evaluation of the website. If your website is small, but your website is well done in every detail, then Baidu will give you a higher weight. So what is detail processing? The detailed processing includes the creation of the ico tags mentioned just now and the creation of our robots, blocking some dead links and some duplicate row pages on our website, as well as comment pages that have no effect on users. If our page has a Flash carousel bar, please remember that we must encapsulate it, because according to the recent crawling situation of Baidu Spider, it will repeatedly retrieve the flash carousel bar. Baidu itself also mentioned: The flash carousel bar must be Perform js encapsulation. That is to put the flash rotation code into js, and then use the form of js call, and then block the js in our robots. Search engines will not crawl these useless things. These are search engine interference. A reason for spider crawling.
We need to make a website map
The site map is actually a full-site navigation. It will include every directory of the website, including the second-level directory, the third-level directory, and the topic page directory. Its function is to facilitate spiders' smooth crawling!
We need to do a good job of structural navigation
Our small and medium-sized enterprise websites must have a flat structure, especially product websites, which must adopt a multi-navigation structure (a combination of horizontal navigation and vertical navigation). The more and more detailed navigations allocated, the more beneficial it is to key points. word ranking.
Things to note about internal links
We must maintain the interoperability of internal links within the site. Do not link the inner pages between different catalogs. For example, if there is a toy catalog and an inflatable model catalog, there should be no such keywords for interlinking between the inner pages of these catalogs because they are not relevant.
After we adjust to Baidu today, the measures we will take include the above factors. After you make such adjustments, the weight of our website will be greatly improved, because search engines will use our comprehensive The data will make a new weight judgment for our website, instead of simply adjusting it based on the two major factors of content and external links as before. No longer, it is adjusted based on the entire brand image of the website!
The article is originally reprinted by: Children's toys www.huayiqimo.com. Please indicate the source of the article. Thank you!
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