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Eating too much in one sitting can easily lead to indigestion; stepping on the accelerator too hard can easily lead to traffic accidents; doing SEO too hard can easily lead to search engine degradation.
If there is no restraint in optimizing the website, problems will also occur. The usual manifestations are being demoted, including reduced inclusion, no inclusion, slow snapshot updates, and plummeting rankings. SEO pays attention to a balanced technique. I tell 100 people the same method. Those among the 100 people who do not study hard enough will often have problems when optimizing. The reason why I came to such a conclusion is not based on imagination, but based on the students we trained. Teaching the same method to 100 people cannot guarantee that 100 people will absorb it at the same time. Some problems will only be remembered after repeated emphasis on them.
Excessive website optimization usually manifests itself in the following 7 aspects:
1. Keyword density is too high
2. Keyword stuffing
3. Too many special tags are used
4. Abnormal frequency of external link growth
5. Lack of diversity in external link anchor points
6. Single internal link anchor points
7. Association of friendly links
1. Keyword density is too high
The keyword density detection tool recommends that the keyword density of our website is between 2% and 8%, which is a very safe range. I personally think that a density of more than 10% is a little too high. If the search engine determines that the keywords of the website are too high, it will not be included and the ranking will decline.
This phenomenon often occurs on new sites. Because the weight of the new site is too low, the search engine recognition is not high. Once the keyword density is too high, the weight will be reduced.
Solution: No matter what the keyword density is, reduce it to 3% or less. An issue that requires special attention, for example: For example, the main keyword of the website www.Gengtima.com is "SEO training". The density of this keyword does not exceed the standard, but the theme of this website is SEO, and the key word "SEO" The words should also be checked to see if they exceed the standard. Many people have ignored this issue and only focused on the keyword "SEO training".
2. Keyword stuffing
Keyword stuffing mainly occurs in Title, KeyWords, Description, top of page, body of page, bottom of page, etc. To give a simple example: For example, the title "Jiangxi Nanchang Professional SEO Company | Ganzhou SEO - Jiangxi SEO | Nanchang SEO | Jiangxi Ganzhou SEO training - the most professional SEO training company", this kind of title looks really miserable, a pile of standards.
At this point, some people may say: "My title is similar to this, why is it that I have been doing it for a year and nothing is wrong?" Yes, you will say this to prove that your SEO has not yet started, because the penalty mechanism of search engines must be quantified. Wine can be intoxicating, but it doesn't mean you become drunk after just one drop.
Just ask yourself: If there were no search engines, would you do this?
I have a student who makes burdock tea. The website system he uses is exclusively for internal VIPs. It has already been processed by a set of SEO procedures, so there is no need to add any additional SEO factors. However, he still deliberately piled 8 keywords at the bottom of the page. The first time I noticed that the ranking was rising slowly, I warned him to delete it immediately. Unexpectedly, he came to me a week later and said that the ranking dropped to more than 30 pages. When I saw him On the website, the keywords stacked at the bottom still exist.
I was a little angry at the time and told him in a very serious manner to delete it immediately without delaying for even a minute. Because of the previous failure to deal with it, the search engine ranking was now downgraded, and the ranking plummeted. After about a month, the search engine released the website again, and the ranking suddenly jumped to 12th place. After observing it for a few days, it became very stable and completely released. Soon after, I was already on the first page of the rankings and already had a winning ticket.
Solution: Whether keywords will be stacked depends on whether the layout is good. The layout should be natural and should not deliberately play typography games on the page. If the above situation occurs on your website (keywords appear in a typography game), it should be resolved immediately.
3. Too many special tags are used
Special tags mainly refer to bolding, H tags, etc. The most common one is that many people know that bolding has a certain auxiliary effect on ranking, and they try their best to bold the keywords they want to rank on the web page. At first glance, a small On a small page, there are more than 10 bold places. I wish I could put every word in it.
In many cases, such an operation will be counterproductive. If an SEO practitioner does not know how to balance and control himself, I think he will either be an out-of-control brother or an out-of-control sister.
Solution: Just make the core keywords bold, usually 1-2 places is enough. If you want to add 1-2 more, you can choose to add them at a later stage of the website. The main consideration here is the problem of low website weight. It is like a person with insufficient internal strength who always practices the Nine Yin Manual, but only one result is that he becomes obsessed.
4. Abnormal frequency of external link growth
What is normal? What is abnormal? The number of internal and external links of an ordinary website suddenly increases linearly within a day. Is this normal? Another point of view is that if Google releases a new website, as soon as the news is released, the number of external links will increase. The chain may also increase linearly in one day, so why is their website fine, but my website has problems?
The answer is very simple. Even if the external links of ordinary websites soar, they usually appear on ordinary sites; and for a website published by Google, external links not only appear on ordinary websites, but also appear in large numbers on some portal websites. Websites in the IT industry will discuss and mention this website, and the number is very large. This is already a well-known law of external link growth for search engines, so there will be no problems with websites published by Google, but ordinary websites simply cannot have the ability to spread external links, and the processing results are obviously different.
If the number of external links of a newly built website is released at a rate of 100 or 200 per day from the beginning, it will easily cause problems and result in the website being demoted. This is something that many SEO practitioners will encounter. It’s not that you can’t do it, it’s just that the wrong method will cause problems.
Solution: Here I will give you a safer approach. It is recommended that the growth rate of external links should be 20-30 at the beginning, and increase daily and weekly. For example, the weekly growth range is 30, that is to say , after a month you can consider doing about 100 per day (some websites do not need so many external links to rank high, this is only for cases where there is demand).
5. Lack of diversity in external link anchor points
I believe many people know the SEO proportion of external links. When you want to achieve quick ranking through external links, you must know the rules, otherwise the website will easily be demoted. This is also like a TV series, every day Released.
Baidu is very sensitive to a single external link anchor. If you don't pay attention, it will be demoted. Moreover, because a website with a single external link anchor has been demoted, it will take a long time to recover. Google is not so sensitive to the singleness of the anchor point. On the contrary, it will find that the ranking effect is better. It depends on whether your website is more important for Baidu or Google, or a combination of both, and then weigh this issue.
Solution: Diversification of external link anchors includes: (1) Diversification of text: You cannot always use a few core links
Keywords should be used as anchors, and should be combined with some expansion words and long-tail words. In terms of quantity, the largest proportion is core words, and other keywords have a somewhat auxiliary meaning. (2) Diversification of back-link addresses: cannot link return address
They are all homepages, and must match the column address or specific product page address.
6. Single internal link anchor points
The anchor points of internal links are somewhat similar to the anchor points of external links. They cannot be too single. Under normal operation, the single anchor points of internal links will generally not cause search engines to lose authority. Only when you know that internal link anchors have an auxiliary effect on rankings and desperately add internal links back to the home page in other web pages and articles, will it be possible to trigger the search engine's penalty mechanism.
Solution: Refer to the answer to point 5.
7. Association of friendly links
"Strange, I have never heard that friendly links can lead to over-optimization?" This is a question many people ask. The phenomenon of friend links being involved in the reduction of rights exists, so why is there such a thing as over-optimization?
First: Too many friendly links in a short period of time may lead to over-optimization and downgrade. Second: It is possible that the anchor point of the friendly link is single. Just focus too much on these two points for optimization, and the solution will be very clear.
Solution: (1) The number of friendly links cannot soar. You should try to find good quality partners for links, and set an upper limit for the website, such as 40, to be completed within 2 months. (2) The anchor points of friendly links should also be diversified, use multiple words, and focus on the core ones.
This article comes from Jinge Tiema SEO Training Network ( http://www.gengtima.com/ouyangchunwenku/YouHuaGuoDu_SEO/ ). Please indicate the source when reprinting.
(Editor in charge: momo) Author Ouyang Chun’s personal space