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Nowadays, too many webmasters and SEOers are very entangled and entangled in their hearts! They are worried that their website may accidentally step on the landmine of over-optimization, which may cause the website ranking to drop, or the website to be completely plucked by Baidu. All the efforts and sacrifices It was wasted. We are all thinking and wondering, where is the limit of over-optimization of a website? Is it really only their own fault that webmasters step on the red line of over-optimization?
2012 is destined to be a restless year for the search optimization marketing field. At the beginning of the year, Google adjusted its search ranking model, and then Baidu, which dominates the domestic search field, successively changed its search information ranking rules, from 6.22 to 8.25. Wave after wave of major earthquakes, countless websites were plucked out or downgraded. Baidu made drastic adjustments to some websites. At the same time, those webmasters who had been relying on website traffic for tens of thousands of years lost their only lifeline. straw.
After learning from the pain, we might as well think calmly. The reason why webmasters have reached this point is that all the mistakes they make are the bitter fruits planted by the webmasters and seoers themselves?
I think everyone who does website optimization and Internet marketing understands the fact that the Internet marketing industry, especially website optimization and SEO, is a social industry, which means that the professional performance of this industry is in the education and policy fields of relevant countries. There is no uniform standard to follow. Taking website optimization as an example, marketers also use the snapshot information ranking algorithms of large search engines such as Baidu, Google, etc. to match their own website resources, so as to achieve the final ranking of the website at the front of the search results. For search engine ranking factors, from a macro perspective, there are two directions: website content resources and off-site resources. However, there are some excessive or speculative behaviors in the process of matching these two resources, which are called over-optimization or over-optimization in the industry. Then we will analyze the so-called "over-optimization" from the perspective of these large search tools in the search field. It’s not just the webmaster’s fault.
We focus on the official explanations released to the outside world after Baidu’s recent adjustments. Baidu’s management explanations only appear after each so-called major adjustment. We will tell you the reasons for Baidu’s recent adjustments and the websites that have been disposed of. The problem exists, and based on the official explanation after recent adjustments, those websites that rely on collection, reprinting, pseudo-originalization, or hyperlinks to affect rankings have been dealt with. It is true that Baidu's approach is conducive to purifying the Internet and promoting the concept of value dissemination. However, one of my websites in 2009 deliberately reprinted some valuable online press releases due to communication needs. What I want to explain here is that the purpose of reprinting is for my own marketing promotion and has nothing to do with obtaining optimization effects. But such sites have also been cleaned up by Baidu. To be fair, since the rise of the SEO industry, Baidu, an influential search engine, has not given any unified standards and rules for search ranking algorithms in the industry. All SEOers who do optimization are based on the reasoning and verified experience of most people. Practice website optimization.
This is like telling a subordinate that you are going to complete something, and roughly what you should do to achieve the result of completing the task. But after the subordinate completes the task, you blame him in turn: What should you not have done to achieve the completion? This is the result. Although this metaphor does not vividly illustrate search engine optimization violations, we can also figure out a clue, that is, Baidu punishes the so-called excessive website optimization, such as reprinting, too many friendly links, too many links within the site, etc., etc. , these statements are all ambiguous, and no specific quantities and standards are given for reference by all webmasters. However, when you exceed the limit or there is a problem, the website will be randomly plucked. Therefore, we feel that as a benchmark enterprise in the industry, this is an irresponsible statement and approach, and is not conducive to the healthy development of the entire industry. If you really want seoer to respect your rules, then please explain your game rules clearly and let the webmasters who do optimization work according to your unified rules, instead of everyone guessing like the current situation. Go ahead, groping forward, walking on thin ice, for fear of accidentally stepping on the red line mine of Baidu's over-optimization.
To sum up, I think everyone understands that today’s erroneous result of webmasters being kicked out of their websites because of the so-called excessive website optimization is also due to the fact that major search engines such as Baidu do not have clear industry standards and rules for SEO. , and often when webmasters have results for certain behaviors, Baidu will take corresponding punitive measures and then publish its so-called game rules or statements. This is not to let everyone make mistakes first, and then wait until they make mistakes. Then correct and punish websites that make mistakes, instead of issuing unified rules in advance to prevent all webmasters from making mistakes! This is originally caused by the search engine's own mistakes or mistakes.
Therefore, we believe that over-optimization of websites is not only the fault of webmasters, but also the fault of search engines. At the same time, we also feel that when Baidu makes major algorithm adjustments, it should also make adjustments to those webmasters who have gone astray. The buffer period, since you Baidu made the mistake first, should give the webmasters the time and opportunity to correct their deviant behavior, instead of blindly plucking the k station. You should explain in advance what kind of optimization results will be targeted by the algorithm in the next step. Let those websites with problems deal with them by themselves first, and deal with the unqualified ones by yourself before you kill them. Instead of killing them all like now, and then letting the webmaster bring them back to life after the incident is over.
In short, on behalf of all webmasters in China, we call on Baidu not to blindly build k-sites for the sake of k-sites. Every time you deal with related so-called website violations, you should clarify in advance what types of websites have violations, so that those who have worked hard can Webmasters who are struggling to run websites have a chance to save themselves! This is also Baidu's good user behavior experience for webmasters, and we can't talk about it every day and say that every large-scale K site is just to improve the search engine user experience.
Article source: Baiqiang Internet Marketing http://www.hn125.com The Diaoyu Islands belong to China. Please keep the source link when reprinting!
(Editor: Chen Long) Author huazai6688's personal space