I believe many friends have heard of the term thermal expansion and contraction. The understanding of thermal expansion and contraction in ordinary people's eyes is very simple: expansion when exposed to heat and contraction when exposed to cold. By applying the term thermal expansion and contraction to keyword selection on the website, we can instill a special definition for it: how popular keywords and unpopular keywords can be effectively reflected in the website.
Popular keywords tell us that we need to increase efforts to import traffic when setting up and promoting the website. So as webmasters, how can we do a good job in the expansion of popular keywords? Let’s talk about the popular keywords that I understand. The thermal expansion situation of words.
1. Popular keywords must learn to use promotion platforms. Let’s give an example here. If the keywords you make are related to weight loss, then our popular keywords must learn to effectively promote them. What weight loss drugs are the most effective and effective? What are weight loss pills? These are all hot words.
From the picture, we can see that the promotion of popular keywords can use the Baidu Know platform, and this is only part of the expansion and promotion of popular keywords. We can also promote through soft articles, email promotion, forum promotion, and promotion. The diversification of forms can also drive the super expansion of popular keywords.
2. For popular keywords, you must know how to improve service quality. Good service quality can not only improve the conversion rate of the website, but also improve the search ranking of the website. Here is an example to illustrate: If we log in to a5's intermediary trading platform to trade, if we get good service quality in the trading platform, then we will choose it the second time, and the same is true for other websites, no matter what type For websites, users enter our website through popular keywords. We all must improve the service quality of the website. This is the basis for improving the conversion rate and return rate. The second point of improving search engine rankings is easier to understand. After users enter keywords in the search engine, many sites will appear. If the user has purchased better quality products on your website, then he will continue to enter this time. Your website is visited, which increases the click-through rate of the website on the same page, which indirectly helps improve the ranking of the website.
From the above two points, we can see that popular keywords must be promoted using an expansion method. Pay more attention to popular keywords. This is the fundamental way to ensure that the website obtains profitable income. While doing a good job in popular keywords, we How to effectively shrink the unpopular keywords?
1. The optimization of unpopular keywords requires webmasters to learn to use reasonable resources. When promoting popular keywords, they can rationally use unpopular keywords. For example, when we promote which weight loss pills are the most effective, we can also mention the ones with the best reputation. What are the weight loss pills? This is the rational use of resources, and there is no need to spend more time promoting unpopular keywords.
2. To promote and optimize unpopular keywords, you must know how to use normal promotion. The biggest difference between unpopular keywords and popular keywords is the introduction of traffic. As webmasters, it is impossible to give up unpopular keywords, so we should use normality. For promotion optimization, I suggest that webmasters can use forum signatures for promotion and add hyperlinks to forum signatures for promotion. This promotion method is the most labor-saving for unpopular keywords, but it will not be used if a user searches for it. Loss of user traffic.
Popular keywords and unpopular keywords are more about the traffic interval. I think every webmaster understands that they should focus on popular keywords, while unpopular keywords are only auxiliary, so I suggest that all webmasters should focus on key words. When optimizing words, think more about the principle of "thermal expansion and contraction". If you think about it, you may understand the meaning of my article. Popularity is always an eternal law, while unpopularity is always unpopular. This article comes from 007 Breast Enlargement Network http://www.fxw007.com/ . Please keep the author’s original link when reprinting. Thank you.
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