In recent years, the role of website keywords in rankings seems to have become less and less important, and has even been abandoned by many websites. In the past, good keyword rankings could be obtained by relying on keyword stacking. Today, many webmasters simply ignore whether keywords mean keywords. Is it useless to our website? The answer is no.
We all know that search engines have very clear meanings of keywords. They have no positive effect on website rankings, but there are still negative effects. For example, if you set the website keywords to completely irrelevant words, I personally recommend keywords or If you don’t set it, the setting must be accurate and not inconsistent with the website title and content.
What are website keywords
Website keywords are words set by a website for the homepage so that users can search for the website through search engines. Website keywords represent the market positioning of the website. Of course, this role has been completely replaced by the website title, which is now used to guide searches. The core function of the engine is to crawl the website.
Keyword optimization setting points
Although the role of keywords is no longer the same as in the past, setting keywords is helpful for the website to obtain scores from search engines. Therefore, the author recommends that you take it seriously when setting keywords. The optimization settings of keywords have the following points:
As for the number of keywords, it is not advisable to set too many keywords, ranging from 3 to 7 according to the weight of the website.
As for the position of keywords, everyone knows that today’s keywords exist to guide search engines to better crawl the website. So in order to make the most of this function, we can rank the keywords in order of importance from left to right. Sort in descending order.
Keyword settings, it is not appropriate to set keywords on every page. For corporate websites, since there are few pages, we can set them for each page, but for other types of websites, we only need to set important pages of the website. , such as home page, column page, channel page, topic page, etc.
Keyword separators. Nowadays, commas are mostly used as separators for multiple keywords. Whether it is half-width or full spelling does not really affect it. It mainly depends on whether the number of keywords reaches the upper limit (try not to exceed 75 characters).
Keyword optimization considerations
Avoid keyword stuffing. For today's search engines with quite mature algorithms, if you use some low-level methods to test their endurance limit, the consequences can be imagined.
Don’t change keywords frequently. Although the role of keywords in rankings can be ignored, just like the center of the entire article, keywords have a guiding role in crawling search engines. Frequently changing website keywords is like It's like asking passers-by frequently. If the passers-by are impatient, you will be beaten the second time you make a change.
Don’t use discordant keywords. Don’t think that keywords have no effect on rankings, so just set keywords into discordant content. You will know the consequences.
Be careful not to be irrelevant to the website. Since it is a guide, it must be benign. It may not be beneficial if you guide it well, but if you guide the crawler into a wrong direction, there is no need to say more about the outcome. Therefore, when setting keywords, you must closely follow the theme of the website, especially the title of the website, and avoid keywords that are completely irrelevant to the content of the website.
Summary of keyword optimization settings
Finally, I still want to say that keywords still have an effect on the website. Just like the introduction throughout this article, they can crawl search engines, so that search engines can quickly position our website and play a guiding role. The author recommends that keywords are either not set. The settings must be carried out according to the standards without any slack.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Chen Long Author timi’s personal space