The marketing of corporate websites is actually very comprehensive and involves all aspects. There are a lot of small and medium-sized enterprises in China. Generally speaking, a decent company will have a corporate website, no matter what industry it is in. However, many companies seem to build corporate websites just for formality or for formality. Internet companies lobbied and established it in order to make money. Once the website was built, no one took care of it. Then some Internet marketing organizations will find you and ask you to join various business platforms, such as Alibaba and HC, and then they will ask you to join various members and do various rankings. Money is spent, and I dare say that in 80% of cases, 80% of the investment you make does not even receive 20% of the return.
Here I will talk about how to build a good corporate website based on the design, development and deployment of the website. The level is limited and the literary talent is limited. Feel free to try it out and welcome exchanges.
1. First of all, there must be a sense of beauty.
A website, no matter how good your content is, no matter how good your products are. Without a good sense, it is difficult to give people a good impression, because the first thing you see is the style. So at least the first door that others enter your corporate website is not very good.
What I mean by beauty is not just colorful, all kinds of buttons are 3D, and shiny is beauty. The feeling of a website also needs to be in line with the image of your company's products. This is the so-called harmony.
2. The internal structure of the website and coding standards.
In an earlier time, probably around 2000. Many websites are built using TABLE. And many of them are done directly using software like Dreamware, and the produced code is quite confusing. CSS, JS, and HTML are all written together, which increases the retrieval burden of search engines. This is an unfriendly method. So we should follow a more modern approach, DIV+CSS. Try to write in compliance with W3C standards.
3. The link is obvious.
This is all caused by the misuse of Flash. Many corporate websites write their navigation in FLASH. For search engines, the link is equal to 0. I believe you understand the importance of links.
4. Use weight codes rationally.
For example, tags such as H1~H6 should be used reasonably and should not be made of all text and font-size. Also, <b> tags have no weight for search engines. It should be marked with strong. For example, some people put navigation in a block for convenience, and then separate it with spaces. In fact, a better way is to put it in ul and let LI float to the left. Only in this way can it have a good navigation weight.
5. Choose a good space service provider.
There are a lot of corporate websites built with ASP. More than 70% of the corporate websites are built with ASP+Access, and more than 15% are built with php+MySQL. There are relatively few enterprise websites built with jsp.
This will involve server system issues. Mainstream ASP sites are all running win03+iis6. Deploying such a server is relatively simple, so some less powerful service providers will appear. The consequence is that your website will open very slowly. Speaking of speed, I would like to say one more thing. Regarding the size of the pictures, on some websites, the column of the company's certificate of honor is full of original large pictures, all of which are 2000*1000 or more. The width and height are used to limit the size to 7. If 8 pictures are placed on one page, the traffic generated by this page will not be less than that of an MP3 song. It takes too much time to open this page, so if you crop the pictures appropriately and compress the size, the web page will open faster. Others feel better when they order it.
That’s all I have to say first. I mentioned whatever comes to my mind. It’s not well written, Haihan~
Original article from China Rectifier Portal ( http://www.51rectifier.com ), welcome to reprint, please keep this line for reprinting, thank you!
Thanks to yanghbmail for your contribution