Keywords searched by users in the education industry can be summarized into five categories: regional search, precise search, institution name search, general vocabulary search, and other searches such as information and information. Since the education industry has typical regional and decentralized characteristics, education industry websites should be promoted on a large scale in search engine promotions. They should not only cover multiple search platforms, but also have more choices in keywords.
User search keyword classification method
(1) Regional search: Add the city name and the search item as keywords, such as "Zhengzhou training school", "Zhengzhou computer training", etc. These can be summarized as regional searches, which reflect the user's desire to know something about a certain city. Training information. Regional search is one of the most common ways for education and training users to search.
(2) Precise search: The precise search defined here is relative to regional retrieval and general vocabulary search. It cannot be as precise as "Zhengzhou java training school JAVA training course price". In fact, the number of such precise searches is very large. Few, as long as the following two conditions are met, it will be searched here as an accurate search:
Region + business segmentation, such as Zhengzhou JAVA training, Zhengzhou 3G training school (the corresponding regional search terms are "Zhengzhou computer school", general "Zhengzhou training school")
The precise business name, whether or not there is regional information, such as "software development engineer training", etc., because these businesses may not be limited to certain regions, they may be online training courses, or other national training.
(3) Institution name search: Search by the name of training institution or training school
(4) General vocabulary retrieval: One characteristic of users who search through Baidu is that they have the largest amount of general retrieval, but the purpose of the user's general vocabulary retrieval may be the least clear, such as "JAVA training class", which also shows that many users are interested in accurate retrieval. The message was not clear in the way.
(5) Other searches: A small number of users search to obtain certain information or website information related to a certain business, but not to learn about related businesses. These search terms are included in "other".
The above list is a general classification, and there may be other search characteristics or search habits. As the Internet develops and users' search habits change, more search methods may emerge, which requires us to continue to discover, summarize, and improve.
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