SEO optimization is very important for a website. At the beginning of website construction, in addition to considering whether there is a reasonable web design structure and using less javascript and Flash, you should also be careful not to use Frame and iframe frame structures. Only a good website structure can make the website more efficient. The website is better included. When optimizing the website, you should pay attention to these aspects.
1. In terms of web design, the homepage of the website is very important. It is not only related to the appearance of the website, but also related to the user experience. When designing the homepage of the website, it is necessary to add a product recommendation section and a product introduction section to the page. , and related product sections, which can greatly reduce the bounce rate of the website, not only allow users to learn about your products faster, but also help search engines include your website.
2. In terms of the originality of the website, write more original articles. The content of the articles should be as original as possible. The originality of the content is very important for search engines, and the readability of the content is also very important for users. Effectively, increasing the original content of the website can not only increase the inclusion of the website but also increase the weight of search engines.
3. In terms of website keywords, many people tend to make this mistake when making keywords. They focus on keywords that are highly searched in large sites. In fact, these words are not easy for everyone to make keywords. , it is not easy to do well. When selecting keywords, if it is a popular keyword, then you need to consider non-popular long-tail keywords, which will make it easier to improve the ranking of the website.
4. In terms of website image optimization, many people ignore this. Images in corporate websites are indispensable, and adding alt tags to them for optimization will increase the probability of being included by search engines. When making alt tags, The content inside should be as different as possible to avoid search engines not including it due to repeated content. Pictures + text is a good model.
5. In terms of purchasing website space, for foreign trade enterprise sites, it is recommended to choose foreign hosts, which can avoid a lot of unnecessary trouble. It is recommended to choose a host provider with a Chinese website like ixwebhosting. They also have Chinese customer service and the entire purchase and after-sales process. No need to worry, Hostease, another foreign hosting provider, also has a Chinese website and Chinese customer service.
6. In terms of website link exchange, exchanging links with similar and related sites is the best strategy. If you are worried about excessive competitive pressure, then you can consider using blogs, forums and other aspects to build links. Many people rely on Boyang Station's strategy to increase external links is not a way, but the effect is not faster than directly exchanging friendly links.
There are many aspects to consider when optimizing a website, including homepage design, page design, keyword optimization, image optimization, space selection, and link exchange. These are all things that we all must consider. Only by doing these optimizations can we achieve better results. Good guide users to purchase your products, reduce users’ bounce rate, and then increase your order number.
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