I encountered a problem at work today and I didn’t know how to deal with it, so I went to search on a search engine. Seniors have said that if you know how to use a search engine, no matter what industry you are in, you cannot be said to be an expert, but you are at least a half-expert. This sentence is very reasonable. Search engines can not only make webmasters profitable, but also help us solve problems. It is indeed a good thing.
I found the corresponding page and clicked on the first website. After entering, I was shocked. There were countless advertisements and pop-up windows. This gave me the impression that I wanted to close it directly. Of course, I I also have a website myself, so I can understand that making money is a very important factor for webmasters, especially individual webmasters, but you can’t have more ads than the content of the website itself. I personally suggest that webmasters should not use pop-up ads. , not only users are disgusted with this, but it seems that search engines are also very disgusted with pop-up windows. For such a small amount of money, I offended both users and search engines. In response to two idioms (I can only think of two), I lost my wife. Also lose the troops, steal the chicken but lose the rice. I dragged two screens to see the text. The first two screens were full of advertisements.
This website not only has a lot of ads, but also has a lot of internal links. Everyone who does SEO knows that internal links are also an important factor that affects rankings. A reasonable increase will help the weight of the website. . However, the internal links of this website account for almost 60% to 70% of the full text, and it can be seen that either the program automatically adds them, or the webmaster does not know how to increase internal links better. A brief explanation: The principle of adding external links is that the keyword that appears for the first time can be added, and the same keyword can only be added once. For example, if I set my name: "Zhong Zhixin" is the keyword, then it will be the first in the article. The first time "Zhong Zhixin" appears, add the anchor text link. If "Zhong Zhixin" appears again below, don't add it. There are more ways to increase internal links, such as adding more articles or related articles. At present, I only know so much about internal links. If you have more tips and methods related to internal links, please feel free to post them on my blog. Leave a comment, leave a message.
The content of this website can indeed help me solve the problem, and the corresponding keywords are also at the first place, but if it continues like this, I believe it will be surpassed by latecomers. The reason is also very simple. Search engines are also very good at user experience. If you take it seriously, how do search engines take it seriously? That is to examine the user experience of a website from aspects such as the website’s bounce rate, page views, browsing time, etc. When a site like this is opened, there are pop-up ads, a large number of webpage ads, and a large number of internal links. The bounce rate must be very high, not to mention the number of views and browsing time.
The above webmaster definitely did not experience the website he made from the user's perspective, but his content is indeed what users want, but in order to make money, he did not start from the user's perspective and only thought about money. . Suggestion: After building the website, we should experience it as a user, or let relatives and friends around us help us experience it. If we don’t feel good about ourselves, let alone users.
This article comes from Zhong Zhixin’s blog, original address: http://www.zhzhxin.com/post/24.html
Thanks to Zhong Zhixin for his contribution