Through the previous article, keyword layout naturally requires more skills (Part 1). I shared with you the basic skills required for keyword layout from two aspects. Reasonable hierarchical structure and grouping are the key. Through the article, everyone can learn from the overall view. I learned about the hierarchical structure of keywords and how to group them logically. Today, following the previous article, I will share with you two other important aspects, namely avoiding internal competition and corresponding keywords to URLs.
Avoiding internal competition and matching keywords to URLs are not just details. These two aspects have a crucial impact on the construction and ranking of the long tail. Many websites have unsatisfactory rankings for long-tail keywords because their internal optimization is not very reasonable. After all, the website is a whole, and a small factor may affect the weight of the website and the ranking of some keywords, so the two aspects shared with you today are also very important. I hope that after reading this article, everyone can clearly understand some layout techniques and how to use long-tail words to make internal links. Okay, let’s start today’s text.
avoid internal competition
Avoiding internal competition here mainly includes three aspects. First, each page can only optimize two to three keywords, and these words should have a certain degree of relevance. However, I personally feel that it is better to optimize one word. Such a page is more targeted and will make the theme of the web page more prominent; the second is to avoid duplication of keywords and cause content competition. After each page has positioned a keyword, this word should not be used as a key on other pages. Optimize the word, and do not appear this word multiple times. Some webmasters will think that a keyword will get a better ranking if it appears more times. In fact, this is a misunderstanding. The same word appearing on different pages will only cause internal competition, no matter how many pages you have the same keyword appearing on. keyword, the search engine will only select the most relevant page and rank it at the front. If the same words appear on a large number of pages on the website, this will only disperse the internal weight and will not add points to the page. Third, content planning should be centered around keywords. The content writing and planning of the website need to be centered around keywords. Formulated, this will ensure that each page will be more relevant and will better match the optimized keywords. In addition, it can also help the website to expand the content. Although the size of the website is not directly related to the ranking of a certain keyword, the more content and the stronger the relevance, the more long-tail opportunities will naturally be obtained, and the corresponding opportunities for ranking will increase.
Keywords correspond to URLs
The website requires a large amount of content and a large number of long-tail keywords. In order for the long-tail keywords to be well integrated into the content of the website and to present a one-to-one internal link relationship, a separate table needs to be developed. , this table is called the keyword and URL correspondence table. When we update an article, it is best to incorporate corresponding long-tail keywords into the title, which will help users search for our page. Therefore, try to record this long-tail keyword when updating, and then add the corresponding URL address. Also recorded, they are corresponding relationships, a long-tail keyword corresponds to a URL. In this way, in future content updates of the website, if this long-tail keyword appears, then the keyword will be linked to the corresponding URL address of the record, forming a reasonable internal link. If the links continue like this, the website will form a web structure, which is conducive to crawling by search engine spiders. If the target keyword of the homepage appears when updating the content, then you need to make an anchor text link to the homepage for this keyword, which is similar to the case of dealing with the long tail. Persisting in this way for a long time and actively forming the habit of making internal links will not only help improve the user experience, but also increase the weight of the corresponding keywords. For general keywords, especially long-tail keywords, reasonable internal links are necessary. If the website has a good structure and the webpage has an overall weight, then there is a great chance of obtaining a good ranking. It is recommended that everyone develop a habit of creating tables, preferably Excel tables. When recording and querying keywords, it is more convenient. You can also directly open the URL, which will save a lot of time.
At this point, I have shared with you the detailed skills of keyword layout through the other two aspects. In addition to the previous article, there are four aspects in total, namely reasonable hierarchical structure, grouping into groups, avoiding internal competition, and keywords and URL corresponding. I hope it can help novice webmasters understand how to arrange keywords reasonably. After positioning the core keywords and carrying out a series of expansions and a large number of long-tail keywords, it is necessary to distribute them reasonably and arrange each word into the appropriate position to maximize its effect.
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