Website revision is inevitable in the development of the website, such as adding new sections, new columns, company re-planning, etc. This series of problems will make us have to re-plan the existing layout of the website. , a new revision, so what kind of issues do we need to pay attention to when revising the website?
Before doing this, I think you need to ask yourself a few questions!
Is this revision necessary?
Will the effect of this revision be better than the previous one?
Will this revision cause search engine authority to drop?
If you are satisfied with the above answer, then congratulations, we can proceed to the following steps!
First: What is the strategy of the website?
The strategy of the website is what we call the general direction. As the saying goes, if the direction is wrong, the more efforts you make, the more mistakes you will make. The same is true for the revision of the website. We cannot just because of the previous inclusion and so on. Problems, but hesitate to move forward, fearing this and that. These worries are completely unnecessary. As long as you have a clear understanding of the future of your company and know what to do, what are you worried about? Why should we raise the strategic issue of the website in the first place? Since we are going to revamp the version, we have to change it and follow our future direction instead of adapting to the original and outdated things. I often write a sentence in my signature, and I often regard it as my motto: if the direction is correct, stick to it and as long as the method is correct, you will definitely succeed. Today I tell you this sentence, hoping that it can also give you the power to develop!
Second: What kind of layout is more suitable for future websites?
Now we have finally made up our minds to make a major overhaul of our website so that it can bring us a different user experience and sales performance. So what kind of layout can better improve the user conversion rate and achieve greater success? Maximize users' recognition of the website and the company (of course, the reputation of the website and the company is very important). This is the same as buying goods in our daily life. Because your user groups are different, naturally, what you want will The products and marketing techniques that need to be prepared are also different, so who is your user group? What characteristics do they have, what are their preferences, what kind of colors are they prone to visual fatigue (this is also very important), can they surf the Internet, and are they not familiar with the Internet? So if you already have an optimal solution in your mind for these problems, then you can start!
Third: Will it cause the original users to become unaccustomed?
This answer can be 100% certain. You will definitely not get used to it. So what should you do? Are we going to give up on the current revision because our users are not used to it? Do we still want to do it? Of course we do, in this case we can use a few tips!
1: Before the new version of the website is launched, users will be given prizes to conduct experience testing. This benefit gives users a sense of ownership. After all, they are participating!
2: The old and new versions are launched at the same time. For the largest website in the world, they cannot just ignore the changes that users are accustomed to during the revision process. Instead, they launch two different versions, old and new, so that users can have the same experience. Choose the old and new version! When the new version has been launched for a period of time, you have used various channels to let users get used to it, and then let it take its course and launch the new version completely!
Maybe you will think, regardless of whether he is not adaptable, if you change it, you will not only lose current users, but also future users, because you will not think from the user's perspective, layout, and design. Others may not like what comes out. A good web designer must stand from the user's perspective, rather than making some fancy things to confuse the user's attention!
Fourth: Will search engines like it?
Nowadays, the main source of traffic for a large part of our websites still comes from search engines, so this point must be taken into consideration. So, will the revision have a big impact on search engines? It doesn't matter whether it's big or not? This depends on whether you are a website or a search engine. Why do you say that? If your answer is the latter, then go back to the first place and take a look! So we don’t have to worry, because what search engines pursue is to show the most valuable things to searchers. If the content you provide is what users need, and you are sure that you will be able to help users, then what are you worried about?
Of course there are things we can do too! For example, if we have deleted an article or directory, then we will create a 404 page. If we have modified the article's directory, then we will create a 301 redirect. There are many articles about this on the Internet, so check it out!
All in all, when revising the website, we must grasp the overall situation, pay attention to the psychological state of users in details, and maximize the user experience. So what are you worried about?
Author: Wang Shenggong Website address: http://www.tianpingxian.com This article is original and reproduced by the author. Please indicate!
Thanks to wsg1983610 for his contribution