Everyone who does SEO knows that website revision is detrimental to SEO, but website revision is difficult to avoid for many webmasters. Some websites did not find any problems during the test period, but various problems appeared after a period of online operation, so they made small changes every three days and made major changes every week; some webmasters may see other better ones after the website goes online. Template, so I want to revamp the website into the style I like; some may have been running the website for a period of time and found that it did not achieve the expected results, so they changed it to a site in other industries, etc. Various situations of website revision, and Xiao Jun today What I want to talk to you about is the last website revision situation, which is to remove all the original website programs and replace them with new website programs, which are completely different themes. This is the comprehensive website revision that I am going to talk about today.
When we usually do SEO, website revision has always been a problem, because revision can easily lead to the website being demoted, or more seriously, it may be K, which means that the optimization and efforts made by the website before are in vain. Increase efforts and investment to restore the website. Of course, website revision is not without some benefits. When our website's SEO encounters bottlenecks, website revision can indeed be a shortcut to improve SEO effects. However, it should be noted here that only small revisions can be made. This I fully understand.
Since what I am going to talk about today is a comprehensive revision of the website, then all the original programs in the space must be deleted. From the perspective of SEO, such a website revision is tantamount to suicide, and in order to implement the website revision, I do not care about SEO. To the extent of the negative impact, I resolutely used an enterprise product website that I had not taken care of for a long time as an experiment. Although I had not taken care of it for a long time, this website performed well in search engines. It had not been updated for at least half a year. Although it was included in the website from before. The hundreds of pages have been reduced to the twenty or so pages before the revision, but the snapshots are almost every other day. In this regard, I will summarize the eight major changes after this major Baidu update. As mentioned in this article, Baidu’s identification of website types The degree of search engine optimization has increased, which means that some websites can still maintain good search engine friendliness without frequent updates, such as product display sites. Let’s talk about some experiences after adopting this revision.
It is best to completely revamp the website before Baidu updates it
Webmasters who have done SEO should have done something like this, which is to work hard to build external links and change links a few days before Baidu updates, in order to catch up with the big update and increase external links. The same is true for my website revision this time. On the eve of Baidu's update, I removed all the old site programs and replaced them with the new site. Then I updated several original articles. The reason for being original is to get the new articles included as soon as possible. On the contrary, if you reprint other articles, it may cause content factors that prevent the website from being updated by search engines.
After the new program is launched, you might as well do some external links
After the new program went online, I started to make external links and exchange links just like I did with the new website. The purpose was to allow search spiders to better crawl the new program and update it smoothly, just like when the new website was first launched, it could be done through external links. Chains allow search engines to include them as quickly as possible.
After revision, content needs to be updated frequently
The purpose of updating content is to attract the frequency of search spider crawling, so that the website is updated every day by search engines, resulting in the well-known Baidu snapshot being updated every day.
On the second day after the revision, the homepage has been updated from the old site homepage to the new program homepage, and some external links have been made and a few original articles have been updated. It has been a week now, and Baidu snapshots are updated every day, and the time is up. It's the next day. It also verified the purpose of my experiment. Many people on the Internet said that a substantial revision of the website (of course, the substantial revision here is based on the source program, and the theme of the website has not changed) will cause the website to be demoted or deleted. It is not entirely correct. , and a comprehensive revision of the website may not necessarily lead to being deleted.
Of course, the search engine's own reasons are not excluded here. For example, the search engine's sensitivity to the comprehensive revision of the website is reduced, or the comprehensive revision of the website no longer reduces the authority or K-site processing. Maybe Baidu will have an inspection period for a comprehensively revised site just like it does for a new site. These factors have yet to be observed and practiced.
In addition, the most important point is to understand that SEO needs to make steady progress in the long term, otherwise it will lead to retreat.
For original articles, please indicate that they were reprinted from Guangzhou SEO Xiao Jun’s blog.
URL of this article: http://www.xiaojunseo.com/seo-wzyh/website-revision.html
Thanks to Guangzhou SEO Xiao Jun for his contribution