A website's long-term good ranking in search engines is the result of the webmaster's long-term persistence in website optimization. Maybe your website is well designed, but no matter how good the website is, it is impossible to never revise it. Some website revisions are to improve user experience, and some are to be more friendly to search engines. Experienced optimizers all know that a large-scale revision of a website will inevitably be demoted by search engines, which can range from a certain ranking loss to a K or plucked site. Let’s talk about the experience summarized by Wuhan Fubao Network Company in website optimization work to help everyone reduce the impact on the website optimization effect during the website revision process.
1. In order not to affect user access, online web files cannot be modified directly.
In the process of website revision, it is inevitable that the modification will be successful at the first time. If the web page is modified incorrectly and the user is accessing the modified web page, an error will occur, which will affect the user experience of the website. If the search engine also tries to access the web page at this time, it will also affect the weight of the website. produce adverse effects. The correct approach is to make a copy of the web page that needs to be modified, modify it on the copy, and then replace the official document after the modification is confirmed.
2. Handle page markup changes with caution
Website optimization often uses tags such as h1, h2, alt, title, and strong. These tags are relatively sensitive to search engines. Web page revisions may involve changes in the number of these tags. If these sensitive titles change too much on a page, it may It will be considered as cheating and it is very easy to be demoted. Step-by-step measures can be taken.
3. Text changes at the current position of the web page
Generally, the internal pages of the website will have the current location, in the form of "Homepage >>> Website Optimization >>> Content Page". People with experience in optimization will arrange internal links here, such as changing "Homepage" to keywords, in the form of " Wuhan Website Optimization Company Home Page >>> Website Optimization >>> Content Page ", you may not think this is a big problem with this change, but search engines think it will have a huge impact. Because a mature website has a large amount of web pages, such changes mean that every internal page has been changed. Therefore, if you really need to make changes, you can implement them manually step by step. Of course, if the website does not have many pages, there is no need to divide it into steps within 50 web pages.
4. The entire site changes from dynamic to static
Although dynamic forms do nothing for users, they are more friendly to search engines. In order to keep improving, webmasters strive to convert dynamic forms into static forms. If you directly delete dynamic web pages at once and turn them all into static ones, your rights will be demoted and the number of included pages will also drop sharply. The correct method is to let the two types of pages coexist at the same time, then do a 301 redirect, wait for the search engine to convert all included pages into static ones, and then delete the dynamic web pages.
This article was originally created by Wuhan Fubao Network Company and was first published at: http://www.21lt.com/SEO/knowledge/20111102080851.html
Editor in charge: Yangyang author’s personal space