Today, I met a friend who does optimization and was severely criticized and warned by the person in charge of his company! After I heard this, I was very unhappy. I felt that their company did not understand website optimization at all, and they did not know how to seize the opportunity on the Internet! I am helpless, so here I will analyze the misunderstandings of their boss one by one and make some jokes for everyone!
1. First of all, let me correct something for them. Posting is just posting, and posting is just posting. That is not considered optimization. It can only be called a poster or an information collector. You need to classify each employee in your company into categories. There must be clear rules on what they should do and what they should not do. Posters will focus on improving the quality of your posts and making the best promotion for your website; information collectors will have even greater responsibilities. How to make the content of your website popular with search engines depends on you; optimizers will have to Understand the website structure and some issues in website optimization, and control the overall situation. You should also understand the dynamics of search engines and the Internet to ensure that website optimization methods can keep pace with the times!
2. Simply think that the more external links, the better. Asking people to post for you may bring a certain ranking and traffic to your website in a short period of time. However, if you are not careful and fail to control the delay, you may not be able to control the delay. In a short period of time, your website will fall into a bottleneck period, and the ranking will not drop, but it will not rise no matter how hard you try. I’m not entirely a poster, but some posters in the machinery industry came to a website or forum about cosmetics and posted a lot of articles and external links. Is it useful? External links are about breadth and relevance. One high-quality external link is worth ten or even twenty junk links.
3. Publish a large number of articles and get more included, so you can get more traffic. As you know, the collection of collection sites is often amazing, but what about the rankings? Is the traffic high enough? Such website IP: PV often has a ratio of 1:1. What does this mean? If things go on like this, there will be no collection, and the value cannot be maximized. On the contrary, there are some successful websites with very few inclusions but huge traffic, because they have become brand sites in the industry. That's what our competitors are doing. Once you become a brand, everything is cloudy, so start with brand marketing first!
4. Frequently give the website a facelift, which is called: for user experience! Wrong, user experience is not just about making the layout look good. User experience starts with the details. And more "excellent" website managers always like to point fingers at the completed website. They will change this here today and that there tomorrow. Finally one day, they will feel happy looking at it. Unfortunately, you have to understand that this website is not It is for you to see alone, but for many users to browse!
5. Focus on traffic, not conversion rate. Assume that your website has 5000 IP and 10 users have completed transactions. Congratulations, you have earned income. Suppose again that you have a website with an IP of 200, but 2 customers make transactions every day, isn’t that good? Improving the conversion rate is the key to improving the core competitiveness of online marketing. Remember, no matter how high the traffic is, if it cannot be converted into income, it is just a cloud; if the traffic is very low, but the conversion rate is high and the profit can be maximized, then you are a great person!
6. I originally wanted to add something, but then I suddenly thought of another company. What happened was that they did not make a long-term plan for the website, and had the attitude of "a day is a day" when it came to the website's ranking in search engines. , as well as the long-term development of the Internet, there is no plan, no short- and medium-term goals. This company is engaged in the market wholesale industry. It has been established for more than 2 years and has a PR of 4. The manager has taken over the optimization position, but there are a lot of errors inside the website. Baidu backlinks are less than one-fiftieth of the total included! As for traffic, I won’t say that everyone can guess it. Putting aside whether it is profitable for the moment, just talking about the development of the website, from the beginning to now, there has not been a systematic plan. Let me ask you: How can you do a good job in optimization and development of your website without even thinking about what will happen to your website tomorrow?
Let’s not talk about the last point. Many people think that I am an angry young man. Maybe I am. There are many things that I cannot understand about life, including SEO and the dominant management class! Similarly, many people who do optimization have been depressed about why their suggestions were not adopted and why their opinions were criticized by their supervisors. In the final analysis, some people still have a formulaic understanding of SEO and a rigid understanding of the Internet's insight and analysis capabilities!
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Thanks to chang571 for his contribution