Website SEO generally includes two major aspects, one is external optimization, focusing on external links, and the other is internal optimization, focusing on the structural optimization of the website. Only by grasping these two aspects at the same time can the inside and outside of the website be balanced. What I will summarize with you today is the internal optimization of the website, focusing on the structural optimization of the website.
The structural optimization of a website generally includes two aspects, one is the physical structure, and the other is the logical structure. This article starts from these two major aspects and explains how to operate it in several details. If there is anything wrong, please correct me.
The first is the physical structure: the physical structure of the website is the structure of the real directories and locations where the files are stored. Generally speaking, the physical structure includes flat and tree forms, that is, web pages exist under the root directory. This flat structure is more suitable for small websites. If a website with many directories uses this structure, it is not suitable and it is difficult to manage. It is quite confusing; the tree format is a structure often used by large and medium-sized websites, which is divided into multiple directories or channels, and then web pages are placed under each channel.
Second is the logical structure: The logical structure refers to the link structure, which is the network graph formed by the web content. The structure of a website is usually the physical structure combined with the logical structure. We usually do SEO and are very aware of the role of internal links, and logical A large part of the structure is for internal links, and the purpose is to make spiders crawl more efficiently. In addition, in terms of user experience, a good logical structure also helps users browse the website more easily.
The two structures cooperate with each other: the general website structure is not single and needs to cooperate with each other. Let’s summarize how to grasp it specifically from eleven small aspects.
First, the homepage should link to all channel pages to form a good navigation system;
Second, the home page does not link to content or product pages, unless it is a very high-profit product.
The third is related links between channel pages;
Fourth, the channel page links to the home page;
Fifth, the channel homepage links to the content page of this channel, which helps users find information;
Sixth, the channel page does not link to the content pages of other channels, otherwise it is easy to form cross-links;
Seventh, all content pages are linked to their superior channel homepage, which is similar to breadcrumb navigation;
Eighth, all content pages are linked to the homepage of the website, because the homepage is one of the places where users most want to go;
Ninth, content pages in the same channel can be linked to each other, both for users and spiders;
Ten is that the content page does not link to the content pages of other channels. This is similar to Article 6;
The last step is how relevant keywords appear in the content page, which can be linked to other content pages using anchor text in the text.
The picture below can clearly reflect the reasonable tree link structure, as shown in the picture:
The impact of structural depth: Many webmasters have a misunderstanding, that is, web pages with deeper structural directories are not allowed to be included in search engines. This statement is correct, but it is not absolutely correct. It is said to be correct only under certain conditions. For example, the content pages of common websites require four to five clicks to access, so for search engines, such content is obviously not conducive to inclusion. But if there is a link on the homepage that directly leads to the content page, then even if the structure is deep, the spider can still crawl and include it well. Because for search engines, whether spiders can successfully crawl does not depend on the depth of the structure, but whether there are links that can be reached directly. If there are, then this content page is equivalent to the channel page, which is second only. Secondary web pages on the homepage will be treated the same as the content of the channel page.
However, for general website SEO, because channel pages are indispensable, it is more appropriate to use a tree structure. Many CMS also have good website frameworks. We only need to fill in the content reasonably and make reasonable anchors on the content page. Just link. Okay, that’s it for this article. I will continue to share website SEO content with you in the future. This article comes from CSOL plug-in, URL: http://www.csolwg8.org/ , please retain the copyright for reprinting, thank you!
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