Hello everyone, I am making honey. Everyone knows that title plays a very important role on both websites and search engines. The following is a detailed introduction to the standards for title optimization.
1. Character limit for title
The number of words in the Title is 25 words and within 50 bytes. It meets the requirements. If it exceeds 25 words, it will not be displayed on the search engine. Different browsers may have different word numbers.
2. Keyword position of title
Keyword position is very important. The higher the keyword position, the easier it is for users to pay attention to, and the more important the keyword is. If you have 3 keywords on your web page, then you need to arrange them in the order of importance of the keywords. Remember not to mess up. Place. The far left of the title is the most important position.
3. Uniqueness of the title
The title needs to be unique. The search engine searches for the same keyword. If it finds that your title has duplicates and titles with a familiarity of more than 90% in the sorted list of this keyword, it will have no effect on your website optimization. of. So our title needs to be unique and have the characteristics of our own website. So how do we solve the uniqueness? Because most of the keywords are the same, our solution consists of 2.
(1) Just write the company name or website name. There is no chance of duplication of the company. Be careful not to use keywords as the website name. For example: if you are a platform for free information release, name it Free Information Release Net, it loses its uniqueness.
(2) The keyword combination of the website can also reduce duplication. For example, for the title of the website www.***.com , we write it as "Free Information Release-Classified Information Network-Yongmi.com|***.com". Go to your own website and use a combination of keywords, website name and domain name to reduce duplication.
4. The title cannot contain descriptive words and phrases
Do not include descriptive words in the title. Descriptive words distract from the weight of the title. Therefore, it is not recommended to include descriptive words in the title, such as: first, professional, all in, cash on delivery, contact number, etc., only Only keywords and website names need to appear (small and medium-sized websites). For large websites and brand sites, just use the website name.
5. Character standardization of titles
Commonly used characters in titles include ", |——_," so how do we standardize the use of these characters? We recommend using commas (half-width or English commas) or underscores on the homepages of small and medium-sized websites. We recommend using underlines for catalog pages and internal pages. From the perspective of user experience, it is not recommended to use, or | and so on.
6. Standardization of titles
The title cannot contain unwanted words, which will affect the original keyword ranking, except for words such as website name and company name (because the website also contains these words). If the title contains words that do not exist on the page, it will affect the original keyword ranking. The keyword ranking of this page is also considered to be over-optimized. It is recommended to place about 1 to 3 keywords in the homepage title. The more keywords, the less conducive to keyword ranking, because resources are limited and need to be reasonably allocated. The best strategy is to do less first and then more, that is, first do a small number of keywords and then add more keywords to optimize and rank.
This article is published by Zimeng Huawuwei, the editor of the Honey Brewing Classified Information Network ( http://www.beeslive.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thanks to fanxinying for his contribution