1. The title tag on the home page should be written to have a good correlation with the content of the entire website and conform to the main content of the entire site. If the correlation is not good, the ranking will not be improved, and the role of the title will be wasted.
2. Measure the popularity of keywords. If you use popular keywords, it is difficult to rank. Without ranking, the traffic will naturally be relatively small. Then use less popular keywords. Although ranking is easier, the traffic brought will be very small, which is meaningless. It’s not big either, so it’s difficult to measure the popularity of keywords, which requires reasonable selection based on the website itself, human resources, etc.
3. The title tag of the homepage should be written in line with the user's search habits. From the user's perspective, consider how users search. For example, it is meaningless to write the word "Homepage" on the title, and write the URL on the title. In fact, Users will not search the URL. This kind of title is obviously a waste of resources.
4. The number of words written in the homepage title tag is best controlled within 61 characters. Generally, search engines (Baidu) can display about the first 60 characters, so important keywords should be placed within the first 60 characters, but Recently, there has been a phenomenon of ellipses in front of Baidu searches. Maybe the search engine is expanding the display of titles, but there is currently no official statement on this phenomenon.
5. The homepage title tag requires no repeated keywords. The keywords only need to be written once. Search engines will not improve your complete ranking because of your repeated keywords. On the contrary, such repeated keywords will cause over-optimization and Problems such as keyword stuffing have side effects on website weight and ranking.
6. Punctuation marks, we try not to use special symbols, except for call-to-action language, it is recommended to use English symbols: underline or "-" symbol.
7. It is best to write the homepage title tag with coherent and smooth words. This requires language organization skills, but as long as it is written well, it will have a good effect and give users a professional and natural impression.
8. Keywords can be arranged and combined to form other keywords to achieve the effect of optimizing more keywords at the same time. For example: the title of the homepage is: "Shanghai Office Decoration_Shanghai Office Decoration_Youhong Shanghai Decoration Design Company", then the keywords that can be optimized at the same time are: Shanghai decoration design, Shanghai decoration design company, office decoration, office decoration design, office Decoration, office decoration design, office decoration design, office decoration company, office decoration company, office design, office design company, office decoration company, Shanghai office decoration, Shanghai office decoration, Shanghai office decoration, Shanghai office decoration design, Shanghai office decoration design etc.
9. Highlight the brand. For example, the title is: "China Sweater Machinery Engineering Mall_China's largest wool, sweater, weaving machinery, sweater raw material trading platform." This title is very domineering. It not only highlights the positioning of the website, but also attracts users. Generate an initial sense of trust, and at the same time, give customers a good impression of the brand. This is the style of the website, the brand of the website, and the height of the website!
Summary: Title writing is the most important step in SEO. A reasonable title can give search engines a clear understanding of your website, and is of great significance to improving website ranking and website weight. Ranking and weight do not rely solely on the website's title tag, but writing a good title tag can make your optimization more effective. Original by the webmaster of http://www.021office.cn , please indicate when reprinting.
Editor in charge: Yangyang author Yishui's personal space. This article only represents the author's views and does not necessarily reflect the position of Webmaster.com.